Often associated with romance, love, beauty, princesses, Barbie and Victoria's Secret - if oestrogen were a colour it'd most definitely be pink!

Designers return to this shade season after season. This autumn/winter 2015 it seems to be more about than ever. Christopher Kane went for glittering magenta; Mary Katrantzou opted for rich regal shades; Jonathan Saunders showcased optimistic, joyful stripes of pink, while Dolce & Gabbana chose ladylike pastel shades.

This season the choice of pink shades were a far cry from candy coloured pretty-in-pink - it felt more rebellious - on occasions even punk. Bright shades of pink demand attention; lively, vibrant and oddly defiant.

Lets get pinked out this season!

By Anna Riad - Fashion Writer for A-SHU.CO.UK.

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Of course the success of Chanel is largely built on the brilliance of its creator, Coco Chanel. And it goes without saying that the brand is one of the most iconic in the fashion world. But there have been numerous things behind the scenes that have helped its success along the way.

Keep reading to learn 10 surprising facts you may never have known about Chanel!

1. The best selling perfume of all time is Chanel No. 5.

After launch of the perfume in 1921, it very quickly became one of the most iconic and instantly recognisable scents ever and according to data gathered in 2014, it’s officially the best-selling fragrance of all time.

2. A waiting list for nail polish? That’s Chanel!

Chanel’s ‘Rouge Noir’ colour became the first polish ever to sell out and have a waiting list.

3. Coco Chanel invented the suit for women.

The suit was an article of clothing previously only worn by men, but not whilst Coco Chanel was around! Coco is often credited with putting women in pants however she was also the first designer to have women wearing suits, revolutionising women’s fashion to date.

4. Coco Chanel is credited with creating the LBD.

In 1926, Vogue published a photo of a little black dress from Chanel’s most recent collection and referred to it as “Chanel’s Ford,” a reference to the ubiquitous American cars. Many fashion historians regard this as the birth of what we know call the LBD.

5. Chanel's first Paris shop was actually not a couture shop.

It was a hat shop and this first store opened in 1910. Chanel’s first couture shop did not open until 1915.

6. Coco Chanel’s reputation was initially built from her creation of hats.

Before the brand became instantly recognisable globally, Coco Chanel built her reputation in Paris on the exceptionally high quality of her hats. Known as Chanel Modes, these hats took Paris by storm, and every high society woman wanted to have her hands on one.

7. Four of Chanel's five boutiques closed in 1945 because of World War II.

By 1945, Chanel had five boutiques operating in Paris. Sadly, that year four of the shops had to close because of the war; one shop remained open to sell accessories and perfume, as it was wildly popular among the soldiers who would pass through town.

8. Chanel's two-tone shoes aim to make feet look smaller and legs look longer.

Coco Chanel worked closely with cobbler Monsieur Massaro to produce the now-iconic shoes, which were designed with two intentions: to make women’s feet appear daintier and to make their legs appear longer. This shoe is now considered a staple footwear choice of every Chanel woman’s wardrobe.

9. The 2.55 handbag is named for the date is was first released.

Chanel’s iconic bag earned its categorisation from the month and year it was released: February 1955.

10. The 2.55 bag gets more expensive with each passing year.

Chanel's 2.55 handbag is unique in the accessories world in that it truly gets more valuable (and expensive) with each year that goes by! Because the item is in increasing demand, Chanel is able to raise the price on the popular accessory.

By Anna Riad - Fashion Writer for A-SHU.CO.UK.

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As looks come and go with each season, there are a few that will always hold their place and are everlasting. These 5 trends will never fall out of favour with the best dressed in London.

From Alexander McQueen to Burberry and Balmain to Altuzarra, designers have almost always taken brainwaves from his trend for new style inspiration. Look out for clean-cuts (no gold trims) and tailored wool coats for this season. If you want to add a feminine edge to this look, mix tailored leather, wool and silk accessories.

Think theatrical jet black lace, uber luxe leathers and wintry luxurious velvets. The gothic trend has been explored for decades by some of the greatest fashion designers of the world; Riccardo Tisci of Givenchy, Gareth Pugh and Alexander McQueen to name just a few.

This fun and flirty trend requires fashion items that make you smile. Even a single piece to mix in with a smart outfit will do just the trick. For example a humorous slogan jumper or a stand-out accessory adorned with witticism. One celebrity who works this trend effortlessly is Alexa Chung. She is a fan of completing an outfit with a little oddity, be it a funky bag or pair of boots. This is definitely a trend for ladies who like to wear their personality on their sleeves!

Take the likes of Prada, Pucci, Chloe or Anna Sui as brands for 70’s retro reminiscence. Opt for denim A-line skirts, tan or bottle green patchwork suede, and our old favourites; flared jeans, to inject some sexiness into this look.

It’s apparent that ‘Punk’ in today’s wardrobe is, for example, a leather dress teamed with a red lip or a political tee-shirt worn with skinny jeans and micro-link chains. Think black-on-black worn with an unruly spirit, slogan tops, deconstructed dark layers and Saint Laurent's spin on the leather biker.

By Molly Edwards - Fashion Writer for A-SHU.CO.UK.

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Here are 10 key trends for next year to take note of:

- A latin vibe
Stella McCartney offered a lot of Latin flair this season with her Cuban styles. Blooms were also seen everywhere from Proenza Schouler to Marc Jacobs.

- Pleating
Topping the charts for feminine charm was the return of pleats, a trend which I personally am excited to see again! Delicate pleats were shown at Christopher Kane and Oscar de la Renta's Peter Copping.

- Flares
As culotte’s have been sporting the runways a lot recently, it comes as no surprise that flares are not far off for the next new trend! The cropped flare is the new thing; tight at the top and kicked out at the end, all 3/4 leg length.  

- Ruffles
Think over-sized, cascading, and even in fabrics you wouldn’t imagine them in such as leather!

- The Winter coat
As far away as basic as you can think of, this season’s coat is sheer luxe with interesting graphics, amplified colours and lots of fur.

- Black and White
Previously the blue and white nautical look was the classic, but the new ‘new’ is more of a contemporary take with black and white - particularly stripes - being shown everywhere from Calvin Klein's Francisco Costa to Thakoon Panichgul.

- Blush
My new favourite colour for some time now, the Blush shade has been named “the new white” by Donatella herself. While Versace is not typically associated with pastel colours, this time round the brand had lots of the pink hue sweeping their runway.

- Rainbow colours
Why wear one shade when you can wear them all? As seen at Sonia Rykiel, Red Valentino, Tomas Maier, J.W. Anderson and  Thom Browne.

- Shoulder show-off
Sexy in a way without having to bare too much skin, the neckline of the season was off-the-shoulder a la the clean-cuts as seen at Christopher Kane or draped as seen at Givenchy's Riccardo Tisci.

- Pink
Aside from the blush shade being hot off the catwalks, surprisingly brighter shades of pink were also on there too.

By Molly Edwards - Fashion Writer for A-SHU.CO.UK.

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Oxford shoes to me are like every girls best friend. This stylish footwear choice mixes fashion and style with intellect, beauty, chic, feminine and modish impression.

Originally from Ireland and Scotland, this shoe style started off with a masculine history, becoming an essential part of men’s wardrobes.

In recent years however, it’s also become almost a staple in a woman’s wardrobe with modernised styles emerging and the style becoming available in an array of colours.

Previously, most women did not consider an Oxford shoe to be compatible with the rest of their wardrobe or their style of dressing, but with masculine trends becoming acceptable for women to wear as well, the style has seen rocket sales and now its become a point of which woman doesn’t own a pair of these gorgeous and comfortable shoes?!

There are lots of ways to wear these shoes and lots of fab accessories that you can pair them with. I’ve covered some of the key styles and dressing combinations to consider:

-    For A/W, wear fringed Oxford shoes with layered clothing and chunky knit socks over tights. It will give a glimpse of modish fashion.
-    Pair your Oxford shoes with leggings and a large over-sized sweater or jumper and acquire one of the popular casual styles.
-    Combine Oxford shoes with your favourite denim shorts, an over-sized scarf and a wide brimmed hat and trench coat.
-    Achieve a relaxed vibe in any season by combining your favourite jeans, a blazer and a dressy top.
-    One of the most popular styles with Oxford shoes is wearing your thigh length high socks, a skater skirt and a cardigan.
-    Oxford shoes give a flattering appearance when paired with coloured tights. This style will transit your look to a trendy preppy one.

By Anna Riad - Fashion Writer for A-SHU.CO.UK.

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Defined looks with premium fabrics are at the forefront of styling for A/W this year. Think of contemporary style but in a timeless way. Vintage inspiration has faded to make way for modernised looks and tailoring. Even the lines between work-wear and play-wear have faded, to create pieces that are simple.

A/W nods in the direction of Parisian styling that will not deflect style. Think power dressing of the 1970’s; sharp, tailored pieces that go together seamlessly.

Items based on their colour tone are key to capturing the easy elegance look. Think of mineral colours and layer them up head-to-toe for a look that is alluring and effortless.

Rich burgundies and red tones as well as dark navy blue and bleached neutrals create a clean colour palette. Add dusky rust hues and camel shades to add a touch of romance.

Textured jacquards as well as wool and faux fur will add interest and create statements looks. There is also a focus on leathers, layered suede fabrics and shearling.

In terms of silhouettes, the emphasis is on proportion, with unconstructed silhouettes taking lead. Dropped shoulders and over-sized outerwear shapes are feminine when pinned in at the waist with tie up belts. Sleek trousers and mini-length skirts are key styling pieces and will balance the look.

For the festive season, think fine sequins, tangible fringing and metallic accents. Velvets, lace and silk will all steal the spotlight.

By Molly Edwards - Fashion Writer for A-SHU.CO.UK.

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Probably voted the worlds most infamous handbag, the Hermes Birkin bag is known and lusted by us all. It was named after the British actress and singer Jane Birkin in 1981.

Hermès's then-chief executive Jean-Louis Dumas was on a flight to London with Jane and had sketched out a handbag design on an Air France sick bag.

Jane had commented on the design, saying that she needed a bag with pockets. Her wish was granted and Jean-Louis turned her handbag needs into a symbol for luxury now recognised all over the world.

For use of her name, Jane still receives around £30,000 a year From Hermes in royalties, most of which she donates to charity.

The brand has gone from strength to strength, and over the last 10 years, the value of the Birkin bag has risen by an average of 8 per cent a year!

I think I’ll be waiting a lifetime (and then some) to be able to afford one! But for a designer style bag I can afford, I always have my favourite picks at A-SHU!

By Anna Riad - Fashion Writer for A-SHU.CO.UK.

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What do you imagine the world’s most expensive handbag might look like? I’m thinking hand made, encrusted with diamonds, gold-plated, monogrammed… Well all of these have indeed been used by luxury brands to drive up the price of a bag, but what is actually the worlds most expensive bag might take you by surprise!

Recently sold at auction, a Hermès Birkin bag which was made only in 2014 became most expensive ever sold at auction, costing an incredible £146,000! The bid came in from an anonymous phone bidder at Christie's in Hong Kong. But here’s the most astonishing part - it was Barbie hot pink, crocodile skin, and encrusted in diamonds! Certainly not to everyone’s taste I imagine.

Unbelievably, however, this is still not actually the world's most expensive handbag. The title goes to a bespoke-made Himalayan Nilo crocodile Hermes Birkin bag, made for a private customer for £197,000! The bag encompasses a total of 8.2 carats, crocodile skin rendered creamy white by an intricate hand-dyeing process meant to evoke the Himalayan mountains. The current value of this bag is now worth approximately £98,000 more.  The concept of "getting your money's worth" on an “handbag investment” has never been so true!

By Anna Riad - Fashion Writer for A-SHU.CO.UK.

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The annual red carpet fest has to be none other than the Cannes Film Festival in the French Riviera, with jurors on the panel including Sienna Miller, Jake Gyllenhaal, Guillermo Del Toro, Rossy De Parma and Sophie Marceau.

The opening night of the 68th annual film festival and the premiere of ‘Standing Tall’ saw Lupita Nyong'o, Julianne Moore, Natalie Portman, Naomi Watts and Karlie Kloss setting high stakes. But Charlize Theron wowed on the second night in a yellow Dior gown for her premier of ‘Mad Max: Fury Road’.

More world famous actresses graced the red carpet from Cate Blanchett to Diane Kruger. The fashion pack were there too, with Poppy Delevingne attending the ‘Carol’ premiere and Cheryl making her Cannes 2015 debut in a bridal Ralph & Russo gown.

In terms of fashion, crop tops seemed to be trending, with the likes of Kendall Jenner walking the red carpet in an Alaia two-piece, then making a wow entrance to the amfAR Gala in a Calvin Klein two-piece.

Check out some of the best pics from Cannes Film Festival 2015!

By Molly Edwards - Fashion Writer for A-SHU.CO.UK.

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One always thinks of the beautiful Jennifer lopez as having long, lustrous hair to go with her always glamorous looks. Well, it seems she’s finally had enough after many years of long locks, and was recently spotted having taken the chop and sporting a very sensible new hair cut.

Short hair most definitely seems to be the trend in hair cuts over the last few months, with countless A-List celebrities having chopped off inches and revealing a new bob hair do.

Personally, I love it, and am soon to follow suit!

By Misha Brown - Fashion Blogger for A-SHU.CO.UK.

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