So much of our time is spent on applying makeup. We focus on the eye shadow, the daring lipstick and the contoured cheekbones but pay less attention to our signature fragrance.

Your scent says so much about you. Are you powerful, delicate, sweet or a musky lady? I personally sift through different perfumes to reflect my many moods. 

This winter Estee Lauder are celebrating 25 years of their signature fragrance BEAUTIFUL.

In 1985, Beautiful made its debut, which created a stir in the fragrance market that at that time was dominated by darker fragrances and overtly sexual messages. It was an instant hit. Everything from the glass bottle, with its romantic waves and rose-shaped stopper, to the heady, romantic scent, to the romantic visual message, spells classic.

Beautiful emits a vibrant, feminine florally of rose, lily, tuberose, marigold, muguet, jasmine, ylang-ylang, cassis and carnation accented with fresh mandarin and bright fruity notes. It finishes with warm back notes of orris, sandalwood, vetiver, moss and amber.

Beautiful is a fragrance best worn for afternoon/ evening. It will awaken a feeling of calm and nature whilst inviting your senses to a place of serenity and demure.

The limited fragrance comes in a solid Perfume Compact: £100.

Beautiful Body Spray, Sheer Light, good for day time: £35.00.

Beautiful Purse Spray, EDP, rich and will last all night: £65.00.

And various gift sets- starting from £35.00 upwards.

Be bold, feel benevolent and smell BEAUTIFUL.

By Clare Eluka - Beauty Writer for A-SHU.CO.UK.