Archive July 2010

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MINIMALISIM - CHECK OUT OUR BLACK LEATHER LOOK COURT SHOES

"Less is more” the good old mantra used in fashion that never disappoints. This A/W, designers from Calvin Klein to Stella McCartney showcased minimalism with beautiful cuts, pared-down pieces in cool hues of navy, winter-white and grey.

In celeb-ville, looking drop dead gorgeous is the Twilight superstar actress - Kirsten Stewart, and she rocks minimalism out by showing off her pins in the Roland Mouret frock and Christian Louboutin high heels.

The key ingredient to minimalism is simplicity. Being simple does not mean being boring and dull but about picking beautiful, elegant, sophisticated, sultry items to make it work.

To get the look nailed start with our Black Court Shoes once £34.99 but now on sale for an irresistible £19.99. Walk with your head 10.5cm above others and give your legs some height. We all know how painful wearing high heels can be, but fear not, these court shoes have cushioned insoles for added comfort. (Sigh of relief). The tan leather-look lining and pointy front design make for a perfect sophisticated look. So hurry up and purchase yourself a pair whilst stock still last.

By Samantha Chidenga - Product Features Writer for A-SHU.CO.UK.

GLAMOROUS GOTH!

Bones, Skulls and Horror! Who would think it would make the perfect trend for those looking to give their style that edge. Accessorising with the skeletal look is perfect for this season as designers such as DSquared2, the late and fabulous Alexander Mcqueen and Sass and Bide are sporting Gothic Glam!

Dsquared’s latest work can be described as dark futurism with their spine heeled platform ankle boots making a soaring entry and fast becoming the catwalk shoes to die for as they hit the shelves in mid-september.

Shoes aren’t the only way to accessorise ladies! Jewellery is always important whether it’s that one iconic piece that sets you apart for your counterparts or a range on stylish bling! Legendary Jewellery designer Stephen Webster proves how the skull motif has a great history in jewellery mimicking the medieval era however modernised through time; as seen in the infamous Mcqueen skull printed scarves. These scarves were worn by the likes of the Olsen twins, Sienna Miller and Russell Brand. As these celebs set the trend racing its up to us individual fashionistas to make it our own and embrace it with open arms. So Ladies the likes of Mcqueen and Webster may be out of our reach but don’t fear because your fashion fairies at A-SHU are here!

Bracelets and bangles, over-sized and over done are great for this trend! Check out our Chunky Wood and Silver Metal Over-Sized Swirl Bangle Set at just £10.00! Try the look with that edgy handbag whether it’s for those nights out with our Large Black Snakeskine Effect Clutch at just £12.00, or add the gothic glam to every day life with our Black Leather Effect Stud Embellished Holdall / Shopper Tote with Long Shoulder Strap at just £22.00.

Why not embellish your feet with our great Silver Diamonte Embellished Multi Ankle Strap Flat Leather Sandals at just £20.99! Or to really embrace the look why don’t you try our rock ‘n’ Roll Grey Patent Knee High Stiletto Boots at just £16.99.

So there you have it an accessorizing feast to get the perfect Glamorous Gothic look!

By Anisha Parmar - Fashion Writer for A-SHU.CO.UK.

FASHION FORWARD ACCESSORISING: FUN FRINGING

This summer has seen the arrival of many different trends; crop tops, maxi dresses, oversized glasses, leotards, the list goes on... But one trend that has never really gone away in the fashion circle is fringing, aka, tassels.

First worn by Daisy Duke, the fashionable fringing definitely has American heritage and for that we have much to be thankful for.

Its been huge on the festival front this summer and it’s likely to continue for years to come with handbags hosting the fringe effect. Pixie Lott, Beyonce and Paris Hilton are all huge fans and the high streets now recognise this; its not just the big designer labels sporting fringing anymore.

Handbags, shoes and boots, belts and most recently waistcoats all following the trend and they look fantastic. Try cowboy boots, denim shorts and a white T with a fringed waistcoat for cool shabby-chic look. Or team a black maxi dress with a fringed holdall for an edgy, grown up look.

Get the look nailed!

By Mary Olivia Hickey - Fashion Writer for A-SHU.CO.UK.

SUMMER FASHION 2010: SPARKLES AND SHOULDERS

The current one shouldered trend is one of my favourite looks to pull this summer. Whether you’re wearing a dress or a blouse, this specific cut gives you a very feminine look.

The versatility of this trend ensures that you’re able to go from day to night smoothly without having to worry if you’re overdressed or too casual.

Instyle recommends this trend as one of this summer’s must. Whether it’s an asymmetrical dress, or a floral print, celebrities such as Camilla Belle are constantly heating up the red carpet with beautiful, light dresses in this style.

Also making an impact this summer are sequins and sparkles. Guaranteed to make a statement on a LBD, some might find these shimmering beauties to be a bit over the top for daytime fashion. However, as long as you’re rocking small doses, there’s no reason why you can’t spruce up for lunch with the girls!

Alicia Keys gets the balance just right by choosing black separates and making her top the main focus of her outfit.

Plus with a lot of fabulous and affordable shoes and fashion handbags on offer on A-SHU, accessorising these trends couldn’t be easier.

By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK.

THE PERFECT MILITARY TREND ACCESSORY

Military is one of the major trends this summer and Lady Gaga is definitely without a doubt the commander of daring fashion outfits and she spills her influence to the men in her ‘Alejandro’ music video where she had major military-esque male dancers dressed in leather.

That is what we particularly like about the design Mr Emporio Armani created for Gaga’s army. It was not the usual camouflage, but leather with a military twist. Now this is an outfit for true survivors’ and if you think you can pull it, then charge ahead!

But if you do not fancy marching down the streets looking all serious in leather military, then stand to attention with the perfect military fashion accessory; our Black Leather Slim Design Multi-Compartment Flat Pouch only at £6.99. Load the two small front zipped compartments with all male essentials, whatever they maybe! Wear it loosely or tightly, whichever way you need to complete the mission using the adjustable waist belt.

Why not view the various range of pouches on our cyber shelves whilst stock still last.

By Samantha Chidenga - Product Features Writer for A-SHU.CO.UK.

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