HOW THE HERMES BIRKIN HANDBAG WAS INVENTED



Probably voted the worlds most infamous handbag, the Hermes Birkin bag is known and lusted by us all. It was named after the British actress and singer Jane Birkin in 1981.

Hermès's then-chief executive Jean-Louis Dumas was on a flight to London with Jane and had sketched out a handbag design on an Air France sick bag.

Jane had commented on the design, saying that she needed a bag with pockets. Her wish was granted and Jean-Louis turned her handbag needs into a symbol for luxury now recognised all over the world.

For use of her name, Jane still receives around £30,000 a year From Hermes in royalties, most of which she donates to charity.

The brand has gone from strength to strength, and over the last 10 years, the value of the Birkin bag has risen by an average of 8 per cent a year!

I think I’ll be waiting a lifetime (and then some) to be able to afford one! But for a designer style bag I can afford, I always have my favourite picks at A-SHU!

By Anna Riad - Fashion Writer for A-SHU.CO.UK.



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WHAT IS THE WORLD'S MOST EXPENSIVE HANDBAG?



What do you imagine the world’s most expensive handbag might look like? I’m thinking hand made, encrusted with diamonds, gold-plated, monogrammed… Well all of these have indeed been used by luxury brands to drive up the price of a bag, but what is actually the worlds most expensive bag might take you by surprise!

Recently sold at auction, a Hermès Birkin bag which was made only in 2014 became most expensive ever sold at auction, costing an incredible £146,000! The bid came in from an anonymous phone bidder at Christie's in Hong Kong. But here’s the most astonishing part - it was Barbie hot pink, crocodile skin, and encrusted in diamonds! Certainly not to everyone’s taste I imagine.

Unbelievably, however, this is still not actually the world's most expensive handbag. The title goes to a bespoke-made Himalayan Nilo crocodile Hermes Birkin bag, made for a private customer for £197,000! The bag encompasses a total of 8.2 carats, crocodile skin rendered creamy white by an intricate hand-dyeing process meant to evoke the Himalayan mountains. The current value of this bag is now worth approximately £98,000 more.  The concept of "getting your money's worth" on an “handbag investment” has never been so true!

By Anna Riad - Fashion Writer for A-SHU.CO.UK.



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CANNES FILM FESTIVAL 2015: BEST DRESSED



The annual red carpet fest has to be none other than the Cannes Film Festival in the French Riviera, with jurors on the panel including Sienna Miller, Jake Gyllenhaal, Guillermo Del Toro, Rossy De Parma and Sophie Marceau.

The opening night of the 68th annual film festival and the premiere of ‘Standing Tall’ saw Lupita Nyong'o, Julianne Moore, Natalie Portman, Naomi Watts and Karlie Kloss setting high stakes. But Charlize Theron wowed on the second night in a yellow Dior gown for her premier of ‘Mad Max: Fury Road’.

More world famous actresses graced the red carpet from Cate Blanchett to Diane Kruger. The fashion pack were there too, with Poppy Delevingne attending the ‘Carol’ premiere and Cheryl making her Cannes 2015 debut in a bridal Ralph & Russo gown.

In terms of fashion, crop tops seemed to be trending, with the likes of Kendall Jenner walking the red carpet in an Alaia two-piece, then making a wow entrance to the amfAR Gala in a Calvin Klein two-piece.

Check out some of the best pics from Cannes Film Festival 2015!

By Molly Edwards - Fashion Writer for A-SHU.CO.UK.



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JENNIFER LOPEZ NEW 'MUM' HAIR DO



One always thinks of the beautiful Jennifer lopez as having long, lustrous hair to go with her always glamorous looks. Well, it seems she’s finally had enough after many years of long locks, and was recently spotted having taken the chop and sporting a very sensible new hair cut.

Short hair most definitely seems to be the trend in hair cuts over the last few months, with countless A-List celebrities having chopped off inches and revealing a new bob hair do.

Personally, I love it, and am soon to follow suit!

By Misha Brown - Fashion Blogger for A-SHU.CO.UK.



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KIM KARDASHIAN NO LONGER THE SELFIE QUEEN!



As we all know, Kim Kardashian has a love of sharing her selfies on Twitter and Instagram and its no wonder, with her 66 odd million followers! Her pastime has actually also managed to get her an entire book deal dedicated to her fav snaps of all time!

From lying in bikinis, to sharing her latest designer accessory purchases, to makeup tips and tricks, she just can’t get enough of posting her snaps across social media.

However it seems another celebrity has taken note and indeed wanting to take the crown for themselves; even going as far as breaking world records in an attempt to do so!

Bet you’d never guess who though. And it isn’t even a Queen but a King of new selfies!

Well, ‘Keeping Up With The Kardashians’ star Kim can move over and make room for Dwayne 'The Rock' Johnson, who has now officially been crowned the King of the selfie after breaking the Guiness World Record for the most selfies taken in just three minutes!

This achievement took place last week at the London premiere of The Rock's latest film ‘San Andreas’ where the actor posed for 105 selfies with fans in the carefully timed 180 second period!

By Anna Riad - Fashion Writer for A-SHU.CO.UK.



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AUTUMN / WINTER 2015 TRENDS - PART 1 of 6



Get ahead of the crowd with a quick read lowdown on 6 of the hottest trends coming our way this Autumn / Winter 2015, starting with the ‘magpie’ trend!

- Magpie -

For winter, more is more (in the ‘keeping warm’ sense not the glitz and glamour sense!) Everything mixed and matched goes. Think diverse and free-spirited. Thick chunky materials piled on top of layered, textured pieces, and all in various prints and colours. This funky trend was spotted on the catwalks with the likes of Alessandro Michele at Gucci and John Galliano at Maison Margiela.



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AUTUMN / WINTER 2015 TRENDS - PART 2 of 6



- The Gothic girl -

Moving over to the dark side is going to be easier done than ever before with this trend. Head-to-toe black looks were seen from designers in London, Milan and Paris.
From Thom Browne's funereal finery to Sarah Burton's brand of Victoriana at Alexander McQueen.

This look all started from Alexander Wang’s visionary in the early days of New York fashion week.

Personally, I think this trend is great in the sense that you can choose how dark to go with your look. You can even romance it up with chiffon, ruffles and frills in black - it really is all about how you play with it.



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AUTUMN / WINTER 2015 TRENDS - PART 3 of 6



- Eternal Boho -

You’ll probably remember bohemian inspired looks earlier this year as one of spring’s key looks. For A/W, all things 70’s inspired is back in a big way.

Delicate gowns, trendy flares, sheer tops and really a mix of bohemian inspired prints from all around the world will form this trend.

Burberry Prorsum and Lanvin lead the way on the catwalks. Peace and love is still in the air!



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AUTUMN / WINTER 2015 TRENDS - PART 4 of 6



- The 21st Century A-Line -

A-Line but with a modern edge. Think layered turtlenecks and sweet printed blouses like those at Carven, or with a boxy topper as seen at Louis Vuitton from Nicolas Ghesquière - one of the shape's early champions.



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AUTUMN / WINTER 2015 TRENDS - PART 5 of 6



- The Stylish Nun -

Minimalism may be going downstream but there will always be a market for those who prefer understated looks; cool, covered-up, low key and unassuming. Without excess prints, embellishments or colour.

Designers who gave a nod in this direction included Christophe Lemaire and Mary-Kate and Ashley Olsen who definitely know a thing or two about creating reserved pieces to bold effect.



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