A TREND TO WEAR RIGHT NOW - THE HIGH SHINE TREND!
|
|
 |
OK ladies, so it’s that time of the year again where we wake up some mornings and simply don’t know what to wear. It’s cold and frosty when we leave the house, sun beaming at lunchtime and dull and grey when we leave the office! Typical of March British weather to say the least! There are loads of fabulous Spring/Summer fashion trends emerging at the moment but one of our favourites has to be the “high shine” trend which in essence almost a continuation of last season’s metallic trend. This is a trend which not only will be prominent later this year come Summer, but also a trend which you can really start to incorporate right now in both your current and new season wardrobes. Designers showcased a sea of sequins, metallic thread and detailing together with lush luminous fabrics to create an understated, subtle radiance. Throw these features onto your LBD or even an all black ensemble and instantly it becomes lighter, brighter and leaves Winter memories behind; perfect to rock right now! For more women’s fashion tips check out Women’s FashionBeans and for their latest trend reports click here. |
KEY COLOUR FOR SPRING: SCARLET
|
|
 |
There’s that classic saying that every girl should have a black dress in her closet, well add scarlet to that. This Spring, scarlet is a key colour and rightly so. Spring is all about adding colours to the grey days and this shade of red is not only vibrant and bold, it can be worn during the day and at night. Since 2002, celebrities have been sporting red dresses on the opening night of New York Fashion Week at the Heart Truth Red Dress collection. Supermodel Heidi Klum rocked a John Galliano gown at this years show. Kim Kardashian also dazzled the crowd with a one shouldered, floaty gown by Marchesa. Instyle recommends neutral wedge heels along with a wrap dress for a elegant day-time look that isn’t over the top. But for evening glamour, grab your high heel stilettos and a one shouldered dress and you’re good to go! If you’re still apprehensive about wearing this shade, Instyle has some advice: “Pack the same punch with a prominent accessory, such as a belt or a purse, worn against neutrals or basic black.” The good thing about red is its versatility. It’s a universal colour with a shade for everyone. If you find that scarlet isn’t right for you, then of course opt for other shades such as lava, sangria and crimson. By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
RETURN OF THE BUM BAG
|
|
 |
Just when you thought we had resurrected every Eighties trend possible, up pops the bum bag, rearing its ugly head for another chance at fame. All things considered bum bags are actually very practical, and safe. They allow hands-free shopping and ensure your valuables are secured close to your person, reducing the chance of thieves snatching or pick pocketing your handbag. Perhaps it is for these reasons why the bum bag is not considered to be the height of fashion and why it is usually associated with tourists, along with shorts (whatever the weather), sunhats, sandals worn over socks, big rucksacks, a giant camera and a huge map in front of one’s face. Most of us try, at all costs, to avoid looking like a tourist and therefore steer away from the above. But fashion has a wonderful way of charming us and making the un-cool cool. First shoulder pads, then double denim, now, the bum bag. Marc Jacobs is doing it, Louis Vuitton is doing it, and we want to too. Like it or lump it the bum bag is making a come back and unlike many trends this one’s not exclusive to women. Throw down your man bags guys (they are so last season), and strap on a Black Leather Slim Design Multi-Compartment Flat Pouch, £6.99. If it’s a more casual style you prefer check out our Jeep Black Canvas Multi-Compartment Pouch with Phone Holder, £7.99. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
AVOID AND CONQUER! BEAUTY TIPS FOR MATURE WOMEN
|
|
 |
Being a young lady in the prime of my life, I sometimes limit my advice to that of teenagers and twenty something’s so I’d like to apologise for the neglect from my mature readers. Women of all ages need advice about Beauty, Skin and Health Care. Women who hit thirty are made to feel old, unattractive and ‘past it’ by the constant parade of scantily clad youngsters on TV and Film, the hype and overt promotion glorifying plastic surgery and by their male counterparts who may be indulging in a mid life crisis. Women over thirty, in reality are mature girls, young at heart, beautifully enhanced with laughter lines and know a lot more than us when it comes to sex, beauty tricks and career choices. Let’s share some tips with our mature girls, just in time for Mother’s Day! - Eat more greens! You probably know this, but make it more interesting by making a beautiful salad with grilled chicken, green beans, cucumber blended with yoghurt for a natural dressing. Stunning Girl’s over 30; Shakira, over 40; Monica Belucci, Over 50; Sade Adu. I’m sure you are privy to all the rest; exercise twenty minutes daily, drink 1ltr of water daily, take vitamin supplements, get your hair trimmed every six weeks blah blah blah. Remember this - becoming a mature girl, woman, lady is part of the natural order of evolution. We must all experience this process. It’s the most serene thing when you can look back and say ‘hey, that gorgeous girl used to me and still is… just with a little more life on her!’ and be happy for the woman you have become. By Clare Eluka - Beauty Writer for A-SHU.CO.UK. |
WHAT FROCKS WILL MAKE IT BIG THIS AWARD SEASON
|
|
 |
The first days of spring always bring new hopes and aspirations. This sunnier and brighter time of the year means fresh new fashion choices. And now with the Oscars looming on the horizon - there has never been a better place to search for fashion inspiration. Designers have quite a few breathtaking gowns to present to us. The talk of the season though, isn’t about the search for the perfect dress - it is about what frock would make what celebrity look nothing less than perfect. These gowns are just some examples of the marvel designers have to offer. Marchesa always knows what a girl wants: to look bohemic and elegant. The nude colour gives this dress a fresh vibe and the grey hardly-there print makes it look oh-so modern. The key to wearing this dress is all natural beauty and minimal make up. Zac Posen knows that every woman loves to shine. His creation has it all: the pastel tone, glitter and golden sparkly flowers. The beautiful embroidery underlines the great design genius Zac Posen himself possesses. Givenchy has proved Vogue’s theory right: “Floor-length silk dresses with plunging necklines and almost indecent leg splits will always give maximum impact." This design is by all means a show stopper. Frilly frolly, floor length and glittery - this one is avant-garde and extraordinary to the max. Will any celebrity consider wearing these beautiful gowns to the Oscars? While the viewers are glued to the screens, watching the awards and looking out for who wore what, fashion journalists are at their best - worshipping the celebrities and designers that got the ensemble right, and scrutinising those who got it wrong. And why not? It is highly entertaining. By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
WE HEART THIS WANG INSPIRED HANDBAG GEM
|
|
 |
A handbag that is hot property at the moment is the Alexander Wang ‘Coco’ Duffel. It is literally on fire, everyone in Hollywood is sporting one. Style icon Mary-Kate Olsen hasn’t let hers out of her sight wearing it all over town, Kristen Cavallari of The Hills fame enjoys hers in the LA sunshine and Ashley Tisdale and Rihanna simply love a bit of Wang. The handbag is beautifully made of luxurious black leather and on the bottom is covered in gold studs, giving it more personality than most bags. The ‘Coco’ Duffel is everything you could want from such an item, attention grabbing, yet versatile. Lucky for you, here at A-SHU we have been smart enough to grab a bag inspired by the ‘Coco’ Duffel, so all you wannabe Wang’s pay attention. Our Black Leather Effect Stud Embellished Holdall/ Shopper Tote with Long Shoulder Strap is an outstanding £22.00, and is just the thing. There are three variations of this little gem, the classic and wonderfully timeless black, striking maroon and a deep orange to bounce off the beginning of that summer tan, wishful thinking perhaps, but a colour for everyone no doubt. This holdall is great for daytime or evening, especially considering it’s multiple compartments and long shoulder strap. Embellishments are always big news and will be next season too. This beauty is studded along the sides and a little across the top. It just screams rock chick and will up date your look in a second, so treat yourself right now. By Amy Shiels - Product Feature Writer for A-SHU.CO.UK. |
KEY COLOUR FOR SPRING: BLUSH
|
|
 |
Designers and fashion gurus predict everything forthcoming, from key textures to key designers. Colours are also an important factor in their predictions, and 2010’s set to dazzle. One popular colour I’ve seen around is Blush, which reminds you of the vintage powder puffs. High street shops have stocked a range of items, from dresses, to blouses and even jackets and handbags in this delectable colour. Instyle compliments the versatility of this shade as it gives all skin types a “rosy glow” - so there’s no excuse not to invest in at least one piece. You can easily team another neutral coloured accessory that will compliment your outfit such as belts, jewellery and even scarves. Instyle says: “To give an outfit more texture, experiment with lace, chiffon or suede pieces.” But if you’re feeling daring, “find a blush-colored dress or blouse with embellishments such as paillettes or beading.” Shoes are also key to completing an outfit and whether it’s black and strappy or beige and textured, it’s sure to compliment this essential, flourishing colour for the season. By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
STAPLE FASHION ITEMS FOR MEN
|
|
 |
Women know the nitty gritty of the very basics that are necessary to achieve great style. Items such as a white smart shirt, black stilettos that ooze sex appeal and a classic trench jacket are all the backbone of any serious fashionista’s wardrobe. As is often the case when it comes to fashion advice, men have been overlooked in this arena. Here, men, are few of the staples each and every one of you should be investing in this season: 1: Classic, chic and worn with almost anything smart white collared shirt: 2: White, black or grey tee: 3: Straight-leg jeans, dark wash: I hope you’ve taken notes. Though there are many more items considered the basics of menswear, these three are necessary for anyone that cares anything about looking good. The key is to invest in classics and basics and it will take you much further than spending all of your money on a trend that will die next season. Besides, a man wearing a nice pair of jeans with a v-neck tee and white smart shirt unbuttoned over the top is probably the easiest, yet sexiest, outfit I can think of. By Jamie Bona - Men’s Style Writer for A-SHU.CO.UK. |
GIVE YOUR FEET A BREAK WITH FAB MID HEEL SHOES
|
|
 |
With London Fashion Week just gone we’ve seen a whole lot of high heels, both on and off the catwalk. At this time of year, more than ever, models, celebrities, the press and fashion hot shots alike step out in their highest skyscraper heels. Teamed with statement designer handbag and dark sunglasses, they make up the mandatory Fashion Week uniform. But just how wearable are these beautiful objects of desire, and how many models are dying to scream out in pain after a show? Journalist Caitlin Moran set out to answer these questions in a recent article for The Times and find out ‘what happens when a real woman wears catwalk clothes?’ After sampling footwear from the likes of Versace and Gucci her analysis was, ‘unbelievably painful’ and the solution: ‘WE NEED TO GO ON STRIKE FOR SHOES THAT ARE BEAUTIFUL, BUT ALSO ACTUALLY USEABLE AS SHOES.’ We love to see fashion pushing the boundaries and the late Alexander McQueen was certainly one to do that, most notably with the recent, controversial creation; the Armadillo shoe. Amazing, but where would you wear them? If you’re looking for a shoe that ticks all the fashion boxes but doesn’t leave your feet in tatters, our Brown Mid Heel Woven Design Wedges, £22.00, may be the answer. Forget no pain, no gain. Mid heels may be the compromise between fashion and comfort we’re looking for. Stella McCartney seemed to think so, with mid-height, cork effect wedges making an appearance in her latest collection. Not one to do heels by halves is the ever elegant Christian Louboutin, but he too has embraced the wedge for Spring/Summer with similar details, such as brown straps and a rope effect. So, why not give your feet a well-deserved break. To get the look nailed team your Brown Mid Heel Woven Design Wedges with some khaki shorts or a denim skirt, á la Stella McCartney. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
TREND ALERT - HOW TO WEAR NUDES THIS SPRING
|
|
 |
There once was a time when anyone wearing beige looked similar to the furnishings of my Nan’s front room - but this season designers including Chloe and Fendi have shown us how to work the nude look in yummy shades of biscuit, mocha and blush. And the best news is that no matter what your skin tone is like you can find a look to suit you! For those with a pale complexion opt for a pinker shade of blush, as modelled by Kelly Osborne at the New York Fashion Week. Kelly selectively picked a pretty dress in a pastel pink and kept accessories to a minimum to balance out the frilly design. To make this look more edgy team pale pastels with brown leather belts and handbags to get a chic utility look perfect for summer expeditions. If you are lucky enough to have a naturally darker skin tone then mix and match coffee shades with clashing textures to add an edge to nude shades. Zoe Saldana showed just how to make beige and brown sexy in her geometric dress which she wore to the Fashion Week. For those who are keen to experiment with nudes then why not mix them all together for a super sophisticated look which can look smart yet fun. Pick colours from every spectrum of the nudes and pile them on top of one another for a perfect ‘thrown-on’ look this Spring. And if you really want to use nudes to your advantage why not use them as a neutral base and go wild with floral prints, bold stripes and clashing graphics which will be calmed by the neutral tones running throughout. Add a pair of over-sized shades and leather satchel and your ready to go! Nudes can be used in a multitude of ways this Spring/Summer so don’t be afraid to experiment with colours, textures and layers to create your perfect naturally chic look this season! By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
MENS FASHION: ALEXANDER MCQUEEN MENSWEAR TRIBUTE
|
|
 |
Most people have already paid their respects and paid homage to the unique talent of Alexander McQueen: the visionary. Still I wanted to take the chance to look back at his amazing contribution to men’s fashion. Much of the coverage so far has focused on McQueen’s womens wear partly because it got him noticed and is what he designed when he launched his own collection. However McQueen was also a fine designer of menswear. His Kate Moss hologram in 2006 will go down as one of my favourite McQueen moments but what devastates me the most about Lee’s sudden suicide is that his most recent collections were some of my overall favourites. This just goes to show the great talent which McQueen still had to give to the fashion world. The main pieces of the Spring/Summer 2010 Collection were not only the structural and graphic abstract printed dresses, there were of course ‘those shoes’ the ones that made us appreciate Alexander McQueen even more whether they would be worn by someone or not. Of course I am talking about the ‘Armadillo’ shoes. Lee staged what would be his final men’s collection in Milan in January during the Italian men’s season. Inspired by rocker Sting, the collection featured a whaling captain, and many Celtic origin references of which McQueen was so proud. “I wanted to show that, because my customers are complete men, not a stereotype of a fashion victim. Sting’s my ideal man, cause he’s a real man”, McQueen said at a dinner last month in Milan. Lee was acknowledged as a masterful tailor and any man who has worn an Alexander McQueen suit, coat or jacket, I’m positive will testify to this. Once labeled “the hooligan of English fashion” for his controversial approach, McQueen actually started his fashion career on the decidedly masculine Savile Row, serving an apprenticeship with the tailors Anderson & Sheppard, before moving to Gieves & Hawkes. Lee McQueen was the real deal, not some name on a label pumped up by a marketing strategy, which is why I am unsure whether the Alexander McQueen line should continue. He was a genuine talent. By Russell Arkinstall - Men’s Style Fashion Writer for A-SHU.CO.UK. |
VIVIENNE WESTWOOD INSPIRED MAKE UP
|
|
 |
Whilst our minds are set on getting away from this gloomy Winter scene and welcoming warmer, sunnier days, designers are one step ahead and are showcasing their Autumn/Winter 2010/2011 collections during the London Fashion Week extravaganza. Vivienne Westwood’s collection was a showstopper not only in terms of clothes, but also make up. This time make up was not used with a standard lips-eyes-cheeks technique. It was used a facial contour enhancer. And the effect it gave was one to remember. Although the catwalk show blended in various colours as dark or as eye catching as possible, it is necessary to remember that not every runway trend can be pulled off in real life. Good news, this is the fabulous one that is very wearable minimally, as well as for a more dramatic look. If minimalist make up is your cup of tea, try underlining the contour of your face using a bronzer rather than rouge. After all, spring is not at all far away. Firstly apply foundation, but make sure that its colour closely resembles your skin tone. Next, go for the eye brow pencil, fabulously highlighted eye brows always give a confidence boost. Afterwards, use the bronzer to slightly highlight the skin under the cheek bone. Not sure where is that? Just smile in front of the mirror and put the bronzer on the line that appeared from your mouth to the corner of your ear. Remember, simplicity is key here, so always tone down, if you feel that the cheek bone line is too noticeable. Don’t grab your eye shadows just yet - highlight them lightly with the bronzer. For your lips, use nude, matt or pastel shades. This is a great way to look fresh and natural. However, if you want skip the everyday look and go Westwoodesque - use darker browns and contour everything, including your nose! By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
MODERN MILITARY TREND ALERT
|
|
.jpg) |
What happens when you take a masculine look and add a certain touch of femininity? You get the fabulous Modern Military trend that’s what. This trend encompasses everything that’s great about certain boyish trends and makes them girly! With this trend, don’t be afraid to experiment, and embrace a look you wouldn’t automatically go for. Worker ankle boots look fab teamed with a day dress and tights, or try them with leggings tucked in and leg warmers while it’s chilly! New style combats are a great part of this trend and these can also be teamed with worker boots. Finish off your modern military look with a military style cropped jacket, parka and work the feminine cadet style to the T. To chic up your military look a little team any boyish items with peep toe ankle boot heels, and some girly accessories. By Laura Radford - Fashion Writer for A-SHU.CO.UK. |
HANDBAG HEAVEN - COCO CHANEL WE SALUTE YOU
|
|
 |
Being an avid, in fact, let’s not try to play this down, being an obsessive Chanel fan, this item is an absolute must-have if ever there were one. Our Deep Red Quilted Handbag/ Shoulder Bag with Silver Chain for a marvellous £19.99. This is perhaps one of the best bags inspired by the brand, ever to be seen. The brand Chanel was created by the wonderful Coco Chanel, who started a revolution against the corset and constructive women’s clothing of the time. Her cutting edge designs have stood the test of time and her brand is chic and iconic, which explains why it is lusted over by women the world over. Still at the height of popularity all this time on, timeless just isn’t the word. Mischa Barton has an ever expanding collection of beautiful Chanel bags, and this my friend, is the next best thing. The colour of this lovely is simply show stopping. Nicole Richie has been seen toting a red version of the bag and Rachel Bilson has also been spotted with a similar design. Our Deep Quilted Red Handbag comes in a soft leather-like material with that fabulous quilted design. As an addition and eye-catching detail the bag has a silver chain linked edging. Chanel lover Bilson has been seen everywhere with a brown Chanel bag sporting the chain edging, proving it is a look not to be missed. By Amy Shiels - Product Feature Writer for A-SHU.CO.UK. |
FROM FLORAL TO DIGITAL - PRINTS ARE IN THIS SPRING
|
|
 |
Dominate this Spring with prints! Love them or hate them, shops have started to stock blouses, dresses and skirts with interesting and colourful designs. Instyle has labelled it a key trend saying, “Digital technology has given designers the ability to craft exuberant patterns that would have been unthinkable 10 years ago.” With that being said, why not team up some sassy accessories with your next print purchase. Take the Large Navy Blue Soft Suede and Patent Croc Effect Clutch Bag at £14.99, which can be teamed with cooler colours. Alternatively, there is the Small Light Purple and Brown Quilted Duffle Bag with Tassel Detailing at £19.99 that can easily brighten an outfit up. Instyle also has tips for wearing prints. “Ask yourself how much attention you can handle. Even a short dress will stop traffic. A kaleidoscope shoe or handbag may be enough for you - pair either with neutrals to show it off.” If you think neutrals will work for you then why not turn your attention to the Taupe Soft Leather Effect Handbag with Heart Charm and Detachable Long Shoulder Strap for £24.99. Remember that prints stand out so the worst thing you could do is overload on the accessories. Keep it simple and stylish and unleash your inner daredevil this spring! By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
BLUSH BEAUTY: NUDE ACCESSORIES TO WEAR THIS SEASON
|
|
 |
Pearly nude tones is a key colour trend for this up and coming Sping season. Forget your berry tones, and your blue hues, it’s time to bare all with nude accessories. Whether you opt for a pearl necklace, a creamy pearly tone clutch bag or a pair of beige/nude heels, you will be spot on for this trend, team these accessories with bright prints or an LBD so that you don’t overwork the nude trend. Cream patent heels ooze elegance when teamed with an LBD and when paired with bright daring prints can tone down a look to just the right balance between the two. If you have a pale skin tone you may wish to avoid the nude colour trend, this works great with olive skin or a tan, and it’s also great for those of us who aren’t bold enough for daring or busy prints. So ladies it really is time to bare all! By Laura Radford - Fashion Writer for A-SHU.CO.UK. |
WORLD CLASS HAIR STYLIST NATASHA WALKER TALKS TO A-SHU ABOUT TECHNIQUE AND INSPIRATION
|
|
 |
CE: Hello Natasha, when did you start hair styling? NW: In 2000, when I was 19 years old. My interest in hair styling came from my mother who used to own a salon. I would watch her and try to re-create what she was doing. She slowly taught me the basics and when I left college I went straight into becoming a Hairdressing Junior. CE: What is the best thing about being a hair stylist? NW: The creativity. Being able to change a person’s look by simply changing the hairstyle. CE: What does 2010 look like for you? NW: Busy! I am embarking on setting up my own hair salon. I will be taking part in Hair shows and Exhibitions to build a larger clientele. CE: Who are you Hair inspirations or where do you get ideas from? NW: I often gather my inspirations from travelling. I do not follow other stylists work, however, I like Nicky Clarke, Errol Douglas and Charlotte Mensah, as they always remain innovative in their hairstyling. Idea’s can come from anywhere, including my dreams. I’m always sketching and planning new styles to keep my clients a few steps ahead. I sometimes change my client’s hairstyles as often as every six weeks. CE: What products can you not work without? NW: I work with Keracare; I use the whole range of products including the aftercare Silk N seal. I use Avlon and Clynol for my Chemical and colour treatments as I find they give the best results. CE: Are GHD’s really the best hair straighteners? NW: In my opinion, no. I have travelled and have noticed that other brands are just as good. At present I am using an American brand called Genie’s which have the same features as GHD’s in relation to heat temperatures and design. Nicky Clarke’s also do a great job and are sold at a fraction of the price! CE: Explain the word ‘FOR’ that comes after your name NW: It stands for all the different services that I combine and offer my clients at present, which will become more efficient in the salon. Natasha Walker FOR Hairdressing, Body, Mobility and Photography. CE: Where do you see yourself in the next 5 years? NW: Running my own business, becoming a fully fledged Hairdressing Teacher so I can pass on my expertise to the next generation. CE: What is the one piece of advice you would give to any of our readers starting out? NW: Invest in the consultation process. Take into consideration what your client is looking for. Take note of critical influencing factors; Face Shape, Hair Texture and Density and say clearly what you can achieve to counteract miscommunication problems and unhappy clientele. Interview By Clare Eluka - Beauty Writer for A-SHU.CO.UK. |
A TRIBUTE TO ONE OF THE GREATEST DESIGNERS OF OUR TIME -ALEXANDER MCQUEEN
|
|
 |
The death of 40 year-old Alexander McQueen shocked the fashion world to its core last week when he was found dead in his London home. Celebrities, models, journalists and every fashionista in the world have been paying their tributes to the infamous designer and his family at this tragic time. When Alexander McQueen hit the scene with his unconventional designs and shock tactics the fashion world couldn’t get enough of this fashion genius, who was one of the youngest designers to achieve the title ‘British Designer of the Year’, which he won four times between 1996 and 2003. It seemed that everything the designer touched turned into a beautiful creation unobtainable by any other designer. His rebellious streak became notorious on catwalks around the world with his futuristic outfits sending fashion into an orbit of extraordinary possibilities never before explored. McQueen became a favourite amongst celebrities including Sarah Jessica Parker, Victoria Beckham and Lady Gaga, but as well as becoming their designers he also became their friend. McQueen was renowned for his ingenious mix of design, technology and performance most commonly used in music videos by Lady Gaga. After hearing the news of his death, Gaga has reportedly asked to change her entire show in which she now wishes to ditch her classic wacky outfits for a plain black leotard and perform some of her songs in acoustic to reflect the sadness she is feeling after this tragic loss. Just days before London Fashion Week, McQueen's death will cast a shadow over the show in which fellow designers and doting models will be missing a true great amongst them. After debuting his fantastically unique twelve-inch high heels at his last Paris runway show, it will be devastating to know that this ingenious designer will not be there to grace the catwalk with his presence alongside his adored models. The tragedy of this great designer, son, brother, friend and icon will be remembered for centuries to come, his power of creation will never be matched by another designer and his power to dream and see the future is a talent that we can only imagine and admire. Long live the genius that is Lee Alexander McQueen. By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
IT BAG OF THE MOMENT: JIMMY CHOO SABA
|
|
 |
We all love a designer handbag to top off an outfit and the beautiful bag of the moment is the Jimmy Choo Saba. Simple and classic, the Saba has real style. Its slouchy shape creates a relaxed look while the elegant details and warm, chocolate leather add the designer touch. Unfortunately for many of us, bags like this are more likely to make it onto our wish lists than into our wardrobes. Lucky for all you bag ladies out there, we are here to save the day (and your bank balance) again with our Brown Soft Leather Effect Slouchy Tote in the style of Jimmy Choo. For a friendly £19.00, this bag has a similar wide strap with an added silver, multi-shimmer bangle. Adding metal bangles or embellished clasps onto handbag straps has been a popular move for many designers of late, including Jimmy Choo. The tassel detail is another popular handbag feature with Marc Jacobs, Louis Vuitton and Mulberry styles all donning a tassel or two. The brown, soft leather effect of this bag is perfect for everyday use and will complement any outfit. The stylish, designer look means you can continue to use this bag through into the evening and not feel underdressed. If you’d like something a little bolder, this bag is also available in an eye-catching red. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
DESIGNER DEDICATION - MCQUEEN REMEMBERED
|
|
 |
One might argue that Thursday, the 11th of February, was the day the fashion world stood still. Shocked and paralysed our generation was forced to wave goodbye to one of the most notorious let alone influential designers to this date: Alexander McQueen. The rebellious designer confessed in an interview that he hoped his brand will outlive him. He said to Love Magazine: “When I’m dead, hopefully this house will still be going. On a spaceship. Hopping up and down above earth.” Even this quote can describe the mammoth creativity that McQueen possessed. His catwalk shows were unforgettable, to say the least. However it may be difficult to choose those few that stood out, yet the following can be considered strong candidates for the position of the most iconic. McQueen made the grand finale of his Spring/Summer 2009 show one to remember. Amongst the jungle of stuffed animals, the designer made an appearance in a bunny costume. Not a Donnie Darko bunny, but a grey fluffy cuddly one. Another finale that made the headlines was the Autumn/Winter 2006-7 show that displayed a hologram of Kate Moss as the pay off. The beautiful music and the sensuality of the view made it a memorable tribute to a friend close to McQueen - Isabella Blow. Just when you thought that boas were pretty and cute - the British designer made you think twice by wrapping skeletons around the models’ necks for his Autumn/Winter 2001-2 collection, making the atmosphere of the collection somewhat resemble that of Dante’s Inferno. There are of course, numerous other examples of McQueen’s brilliance, these are simply subjective ones. If you were familiar with the designer’s shows and ideas, undoubtedly you know yourself how you will remember his work. By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
RELEASE YOUR ANIMAL INSTINCTS
|
|
 |
For Spring/Summer 2010, animal prints could not be more on trend. Seen at LAMB and Diane von Furstenberg this is a look you should embrace today. It is definitely not a trend for the faint hearted or the minimalists amongst you. Animal prints are adventurous and attention seeking; strictly for the wild at heart! It is a trend that is sometimes tricky to pull off, and certainly not a look to be worn from head to toe. It is best styled by having a key item in the print, and making that the focal point of an outfit. We have an easy and economical way for you to incorporate this into your wardrobe. Our Leopard Print Design Slim-line Purse / Card Holder is a fabulous £10.00 and will bring a little va va voom into your life. This slim-line purse/card holder is sexy and chic, a wonderfully practical way to keep your pennies safe. With a glossy canvas and leather effect lining, numerous compartments and card slots, snap one of these up while you can. Prints are loved by fashionistas and celebrities alike. Kate Moss, Mary-Kate Olsen and Lily Allen are huge advocates of the leopard print look specifically. If these girls are lovers of leopard print, it’s good enough for me. By Amy Shiels - Product Feature Writer for A-SHU.CO.UK. |
FELLAS, GET YOUR SHOE ON
|
|
 |
What usually costs more than any other piece of your wardrobe, can make or break your outfit and is most often the one item men get wrong? Footwear. I know what many of you are thinking, “Who’s really going to take the time to notice what shoes I have on?” Though there are some men who obsess over their trainers and boots, there are a vast majority who don’t bother at all. Let me tell you, we notice. Men, women, fashion lovers and even fashion strugglers all take that extra glance down at your feet to ensure proper harmony between your footwear and your ensemble. Think of it as that special little cherry on top of that delectable hot fudge sundae you put together. Without it, your treat just wouldn’t be as sweetly satisfying. So now that we’ve determined that footwear should be high priority for men, let’s talk about how to stay on trend. Though classics always rein, footwear gives you a chance to show off your fashion-forward swagger. Be bold and take chances. A statement shoe or boot can often give you that extra needed style boost. Instead of playing matchy-matchy, try a brilliant colour that offsets the tones of your outfit. Or, look to the experts of the fashion world and follow runway trends. A big trend for Autumn 2010 is the rugged boot. Tall, lace-up and chunky boots were all over the Milan runways. Military inspired, these boots are best worn with trouser legs tucked in. If that’s too daring for you some of you, they will look just as sharp peeking out from under your trousers. We’ve got a variety of men’s footwear options to keep you on this boot trend. Our Wrangler Black Leather Laced Boots, at only £49.99, are a perfect choice. Or if you want something a bit more refined, try our Ikon Black Leather Laced Ankle Boot, also for only £49.99. Both are chic, stylish and would suit any and all of the upcoming season’s trends. So the next time someone stares down at your feet, you’ll be proud of what you’ve got to show off. By Jamie Bona - Men’s Style Writer for A-SHU.CO.UK. |
COMPLIMENT DENIM WITH FABULOUS ACCESSORIES
|
|
 |
It’s official. Denim is back with a blast. Cast your mind back to when you couldn’t step out of your house without a denim jacket to match those flattering bootleg jeans. Well now, celebrities are finding ways of rocking denim like matching with a cardigan, embracing sequins and even teaming it up with a leather jacket. So here at A-SHU, it’s only fair that you see what’s on offer to glam up. In our new arrivals we have the Black Bow Design Holdall at £22.00, which comes in blue and red. This is a sure fire way of feminising an outfit as the detailed bow gives an elegant touch. If you love your bracelets then maybe the Chunky Green and Blue Pearl Bead Bracelet is an option. The light shades easily compliments darker denim shades and can be teamed with a pair of Black Sequin Bow Design High Heels at £22.00. Bare in mind that these styles can be both daytime casual and evening glamour, which is why we love denim. Versatile, fun to experiment with and affordable, much like our new arrivals at A-SHU! By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
NEW SHOE TREND: PEEP-TOES
|
|
 |
We are all suckers for shoes, and when it comes to the latest trends we want our feet to have the best of the best. New shoes give you that indescribable feeling, and an extra spring in your step. They breathe new life into a tired, old outfit and make you feel on top of the world. Any girl will agree, and admit to wearing her new heels around the house, just because she can’t wait. So because we know how the thrill of a new pair of shoes feels, and want our feet to be at the height of fashion, we are constantly on the lookout for the latest in footwear. With Spring on the way, we want something fresh to see us into the new season. It is the peep-toe that does just that. Lace-up, peep toe, ankle boots are all over the high street, and is fashion’s way of saying, ‘it might still be cold out, but we’re ready for Spring/Summer’. We may not be quite ready to bring out the gladiator sandals just yet, but our toes are peeping out to say hello. This style makes for a more elegant look and moves away from the heavy boots of Winter. Designers like Christian Louboutin and Dolce & Gabbana prove that the peep-toe is the shoe style of the moment with metallic, leather peep-toe pumps and lace and mesh peep-toe booties. If shoes are your only vice and this trend sounds dangerously tempting, we have just the thing to push you over the edge. Our Grey Strappy Multi-Colour Peep-Toe Sandals, £26.00, embrace those soft, neutral colours seen on the catwalks at present and will add some elegance into your wardrobe. The flowing lines of the strap and zip feature make for wonderful details and with so many ornate shoe designs around, it is the details that really stand out. To get the look nailed, team your Grey Strappy Multi-Colour Peep-Toe Sandals with some skinny, acid-wash jeans or a more feminine, flowing dress. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
MENS FASHION: DISTRESSED IS HOW TO DRESS?
|
|
 |
Dolce and Gabbana’s Fall 2010 collection should be a god send for those looking for inspiration on how to look good without wanting to buy new clothes. Creased tops, ripped jeans, dusty vintage worn looking boots and faded belts. These were just a few of the attractions from the show, which caught my eye. The paint flecked jeans and worn boots were two of my favourites, which is surprising even to myself as I have often previously preferred to look more trim rather than tattered, though thanks to Dolce and Gabbana I am warming up to the idea. Despite what Dolce and Gabbana were showing on their catwalk, one thing I am still not sold on is distressed jeans. I have always been unsure about whether it would project the right look to other people. I think if you are going to embrace the trend its probably best to stick to a pair which are not revealing any skin. Overall I think one thing to take away from this trend is: fake vintage is bad. We already know fake vintage tees and jumpers should not be seen hanging in any mens wardrobe and should be left firmly hanging up in the high-street shops, so perhaps that is also where ready-made distressed clothes should remain. By Russell Arkinstall - Men’s Style Fashion Writer for A-SHU.CO.UK. |
WHO NEEDS JEWELLERY WHEN YOU'VE GOT DESIGNER TATTOOS?
|
|
 |
Ladies forget the chunky bracelets and statement necklaces that were last years fashion must-have - this Spring, temporary tattoos are the new accessory! Yes, its true, designers are ditching the gold and silver this Spring/Summer 2010 in exchange for ink pearls and diamonds! The Paris runway show was the first hint that this new phenomenon would go global after models for Rodarte, Jean Paul Gautier and Chanel graced the catwalks with arms, legs and necks adorned with whismical tattoo designs ranging from pretty birds clutching pearls, to bold biker chick designs giving outfits that unique edge. Little did we know that these recession-friendly designs would be the most-talked about fashion accessory since sliced bread! This month Chanel are planning to launch the new range of temporary tattoos on their online website and in Selfridges, where they will be selling sheets with fifty-five designs on for approximately £50 - not bad for designer jewellery! Although this new fashion accessory may not be something to treasure for the rest of your life, these edgy yet sophisticated designs are definitely going to be the next big hit amongst celebs and fashionistas alike - so why wait? Keep your eyes on the shops to get ahead of this up-and-coming phenomenon! By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
THE MUST HAVE SPRING DESIGNER - ISABEL MARANT
|
|
 |
Over the past few seasons, Isabel Marant has unnoticeably become the new go-to for sexy and sassy girls everywhere. Watching her Spring/Summer 2010 runway collection is more than just exercising professional judgement, it’s like taking a step into a bright new shining world of sugar-coated elegance and sophistication. Six months ago, this Parisian label stole the hearts of fashionistas all over the world who were lusting after her leopard and python print dresses and tweedy jackets. And for this season Isabel Marant has stuck with the same formula, but now it’s even sexier! Teaming slouchy boots, with bright mini skirts and dresses, this lady knows how to make any girl feel hip and sexy! And what better way to enter Spring 2010 than in a bright pink dress with matching feathered earrings? You would be fooled for thinking that Isabel Marant stops at the bright dresses and fringed boots - because when this designer does something, she does it well. To really nail this runway collection you need to pay close attention to detail. Marant chooses edgy yet casual brown belts to team with her sexy dresses for a casual day-time look, but for her evening collection she pairs little black and silver dresses with a classic suit jacket and chainmail scarf to keep that unique look. For the perfect Spring/Summer wardrobe this year Isabel Marant’s collection is the best place to start for inspiration. But be warned - you may just end up making one very long shopping list. By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
JEAN PAUL GAULTIER SPRING/SUMMER 2010 COUTURE REPORT
|
|
 |
It seems that Jean Paul Gaultier’s couture show took place in Paris only physically. The famous designer offered his audience a trip they will never forget. Gaultier showcased an exotic, out of this world and into a fairy tale land couture show. The collection was inspired by historical Aztecs, blood-thirsty pirates, topped with a hint of armory. One might argue that Jack Sparrow officially had his fashion moment. Gaultier left little to the viewer’s imagination, giving an opportunity to enjoy excessive visual pleasure. Each ensemble showed a different story - all colourful, with dominating browns, greens and blues. That resulted in a hot jewellery trend, turquoise jewellery, bringing summer one step closer. The show while being full of artistic expressionism managed to be on trend with heavy denim, corsetry, working white as well as statement accessories. Only Gaultier took it further, as his accessories formed the piece itself, for example a heavy medieval armory shoulder was a part of a deep blue embellished ensemble. The make up was also fairytale-esque. Forget smoky black eyes, the models wore shades of violets, blues, greens and yellows with their lips stressed with hues of gold and brown. The hair was beyond avant garde, acting as if it was a headpiece itself or at times covered by humongous pirate-like hats. Truly inspiring, Gaultier has proved to all the critics that fashion is indeed not only a form of art, but a highly esthetical form of art. Magnifique! By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
BLACK SEQUIN BOW HIGH HEELS - DOROTHY MOVE OVER!
|
|
 |
Whether it is cardigan, t-shirt or the reliable little black dress. We love them all. When it comes to high heels, with black, you simply cannot go wrong. They just work with everything. Easy peasy. If you are a fan of the black heels, but want to jazz things up a little, we have just the thing for you, our Black Sequin Bow Design High Heel for a marvellous £22.00. Sexy, sophisticated and sparkly, they are perfect for all you magpies out there. On a night out, they will make an outfit. These are not the super high heels that we normally see on the catwalk but more of a compromise. They are all about the comfort factor and even have padding. The heel is slim and there is a pretty bow on the front, to add an uber feminine touch. The shoes are simply splattered with sequins to shimmy you into the spotlight. If you need to have a little fun, and the look you want to channel is a grown up Dorothy from the Wizard of Oz, these are the shoes for you. By Amy Shiels - Product Feature Writer for A-SHU.CO.UK. |
NEW YORK FASHION WEEK - MAKEUP FORECAST
|
|
 |
Seeing some of the finest gowns from Caroline Herrera and Marc Jacobs is always an inspiring occurrence, but what was more interesting to notice was the ‘industrial death’ look for makeup. Whilst most brands are promoting corals and peaches to enhance a spring time feel, the catwalk contradicts this embellishing a very cold wintry look which actually works! The central theme is this: heavy definer on the cheek bone, natural cream eye shadow to pop the eyes effortlessly and a tint of red lipstick to emphasize a sort of a burnt or pretty chapped lip - think Lady Gaga in the bath tub for her Bad Romance video. To pull off this New York look you need to invest in a powder foundation, which seem to be rearing their ugly heads again, after many years of neglect from me. It appears that women prefer a matt finish more than dewy glowing skin which I think keeps skin looking younger and wrinkle free. For a decent matt foundation, check out: - M.A.C for a FIX foundation £18, hard core ‘mattify-cation’ for all day wear To indulge further in the New York makeup swagger, add a touch of taupe or grey eye liner to define the eyes for evening wear. Get ghastly! By Clare Eluka - Beauty Writer for A-SHU.CO.UK. |
GO ALL OUT IN RED FASHION FOR VALENTINES DAY!
|
|
 |
It’s fair to say some of us aren’t too keen on Valentines day, and whilst I don’t mind a bit of romance, us single sisters should splash out and treat ourselves. After all, we know we’re worth it! Embrace the day and invest in something with red tones. As we plough our way through winter, A-Shu has introduced even more amazing scarves that are guaranteed to look great and keep us warm. The Red and Gold Metallic Silk Jacquard Scarf now on sale at £7.99, blends two rich colours in beautiful patterns, which is a warm lift to the cold weather. Hats are also big at this time of year, and with trend-setting shows like Gossip Girl, there’s never been a better time to invest in these head-warmers. The Long Maroon Metallic Slouch Beanie Hat priced at a bargainous £6.99 is perfect when matching with purples and reds. But if you’re completely sorted when it comes to knitwear, then why not turn your attention to the necklaces on offer. Maybe the Chunky Wooden Bean Red Necklace for £8.00 catches your eye. Tribal and ethnic styled jewellery has been a big hit for the majority of 2009 and will be continuing into 2010. This piece in particular is perfect especially if you have a bohemian edge to your fashion sense. Of course you can’t step out in style without a handbag. A must have is the Large Maroon Leather Effect Tote with Silver Metal Detailing and at £19.99, you’d be crazy not to snap this up! With so much on offer at A-Shu, your attention will definitely be on all the new arrivals rather than on a Valentines date. Enjoy! By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
HOT FASHION TREND FOR SPRING / SUMMER: DENIM
|
|
 |
Fashion faux pas of the nineties that when we look back, make us cringe, are turning full circle and are now hot trends for the new season. Fashion is a world of rediscovery, recycling and resurrecting, which is why you should never throw anything away, and why some trends you just can’t bring yourself to partake in. One of those, oh too familiar, trends that has popped up once again, is the denim dungarees. We all love denim and it’s ability to transcend through seasons, however those of us who remember or ever wore dungarees will perhaps need some persuading before donning the all-in-ones again this year. Maybe Ralph Lauren, Chloe or Jean Paul Gaultier can convince you? For Ralph Lauren denim dungarees are not so much of a new venture. This season they are classic, country-casual and make visions of the nineties fade into the background. Jean Paul Gaultier makes his dungarees fresh for spring 2010 by tying them in with another current trend: underwear as outerwear. The designer’s choice of silk and a conical bra shape make this a new and more appealing take on the old dungaree. Whether or not you see yourself stepping out in a pair of dungarees this summer, you will most certainly have some denim somewhere in your wardrobe. And the way to make it fresh for this season is to double up on your denim. Already, you nineties kids may be recoiling at the thought, but have an open mind and remember fashion moves in circles. Just look at Chloe to see how the jeans and denim shirt combo can be made cool again and how Twenty8Twelve have made it young with skinny styles and edgy accessories. If you love denim and are looking for a new way to wear it this season, why not take at peek at our Denim Ruffle Design Peeptoe Platform Sandals, £18.00. The cork style platform is a great detail for the summer months and the ruffles will perfectly complement a soft, flowing summer top. To get the look nailed, double up on your denim and team with some acid wash skinny jeans. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
PARIS: CHANEL SPRING / SUMMER 2010 COUTURE REPORT
|
|
 |
Some things can never have comebacks. Yet some things can truly come back with a bang - I am talking about the resurrection of classic Chanel tailoring circa the 50s. During the Spring/Summer 2010 Couture week in Paris Karl Lagerfeld has shown that classic is not only stylish but also is on trend. With the models having volumous hair shaped as bows and the clothes being far from curve hugging, elegance at last had its moment and is still holding on to it tight. The colour pallet that Lagerfeld chose to showcase was neutral: shades of white, beige and ivory. Yet all outfits had something in common - larger or smaller at times, the details of the outfit were in silver: tights, embroidery and scarves. Suits with wide shorts were also a hit, giving timeless elegance a contemporary feel. This season’s Lagerfeld’s muse was effortlessly stylish without flesh-flashing, she left more room for the imagination. While the apparel was very lady-like, the shoes had a futuristic twist - Chanel’s high heel skyscrapers were at a new level: silver in colour with a very extraordinary heel shape. Lagerfeld also gave something of his own style for the models to wear - the fingerless gloves have been the designer’s style staple for many years. Yes, this was the show that was all about dressing fully during Spring/Summer, underlining that you don’t have to show skin in order to be provocative, a beautiful, meticulously handcrafted Chanel dress will do all the talking for you. By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
WHEN IT COMES TO HANDBAGS, SIZE IS EVERYTHING
|
|
 |
Oversized, oversized, oversized; this is indeed the way forward. Bigger is always better. The larger the handbag, the more room you have for all those essentials. Our Over-sized Brown Quilted Tote Bag with Detachable Long Shoulder Strap has it all. Practical, stylish, reasonably priced at an amazing £18.00, what more could you want from a bag. The brown is a neutral, sensible colour that goes with all, whether you are using the bag as a shopper, or at the weekend for travel purposes, this is an item of great function. The quilted design gives it that quirky edge and the silver metal finish jazzes it up a tad. It doesn’t just get our approval, the odd celeb agrees too. Reese Witherspoon has recently been spotted carrying a black woven oversized holdall and Mary-Kate Olsen has been seen with a patent model. Give it a try, if you do not however love the neutral vibe, why not turn up the heat a little and try the ravishing red. Carry your possessions elegantly with one of our oversized tote bags today. By Amy Shiels - Product Feature Writer for A-SHU.CO.UK. |
HANDBAG HEAVEN - WONDERFULLY WOVEN
|
|
 |
Bags with woven detailing are sure to be a hot trend for Spring/Summer. Leading the way with straw designs is Burberry with their basket bag, Chanel with the Coco Country handbag and Marc Jacobs who adds tassels to his woven shoulder bags. It’s a fresh idea for our new season bags and can be applied to many designs and materials. Diane von Furstenberg shows the woven effect can work with both PVC and leather. Take a look at the Clara round bag and woven leather Stephanie bag to see how different colours and shapes can look great with some weave. It’s fun, interesting and really stands out with that added texture. Beyonce showed how to work the trend, by teaming her slouchy Diane von Furstenberg, Stephanie bag with skinny jeans and matching black heels and jacket. If it’s the leather look you love, or just the wonderfully woven feature that has caught your eye, our Grey Soft Leather Effect Slouchy Shoulder Bag with Woven Detailing, £19.00 will be just what you’re looking for. The grey colour will complement any outfit, as will our equally lovely brown version. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
MEN, ITS TIME TO LET YOUR TRUE COLOURS SHINE THROUGH
|
|
 |
All I see is grey these days. Light grey in the Winter sky, dark grey on the dingy, snowy streets and an array of medium greys in the outerwear of commuters passing by. Winter depression sinking in, I have taken to daydreaming about the upcoming Spring colour palette in order ease my desperation. Oh how I adore the pinks and blues and yellows coming my way this Spring! Womenswear will be full of vibrant and energetic tones and highlights to brighten your spirit. I mean, if 90’s-inspired neons don’t pump you up, I don’t know what will! Then I considered what was to come of the men this spring. Candy-coloured clothing has always been acceptable for women to wear, but not so much for the men. We all know that real men wear pink, but what about the fantastic purples and bright blues? With the fashion rulebook now deemed dated and haphazardly thrown by the wayside, I believe that men’s fashion has come to adopt the palette of the season without hesitation. Men can wear colour too. If there’s anyone to motivate your colour senses, it’s Paul Smith. The Autumn 2010 show in Paris last week exemplified why and how colour works. Bold blues, purples and oranges were mingled with everyday workwear for a stimulating combination. Not only were great colours utilised, but patterns and prints were also thrown in to create the perfectly disheveled, yet smart looks. My absolute favourite: a peacock-blue suit paired with cranberry-coloured tie and matching pocket square. Ah, sweet divinity at its best. By Jamie Bona - Men’s Style Writer for A-SHU.CO.UK. |
NEW HANDBAGS TO EMBRACE YOUR INNER GOSSIP GIRL
|
|
 |
We’ve all seen at least one episode of the fashion filled show, and if you haven’t grown to love the sweet Serena or the bold Blair, then where have you been? Gossip Girl puts a new spin on fashion. New York’s elite know how to glam it up in true, unique style. So in honour of the various dresses that have left us breathless and accessories that we dream of owning, why not indulge in some of A-SHU’s new arrivals? There are so many bags to choose from, but for those of you looking for something unique then look no further. The Grey Slouchy Soft Leather Effect Ruffle Design Handbag, £19.00, not only gives you a feminine edge, but includes the ruffle effect that many celebrities enjoyed wearing - from dresses, to skirts, even shoes! If you’re a woman who packs her life into a bag then it’s more than likely you’ll prefer a bag with more space. The Purple Patent Multi-Compartment Holdall is perfect. It also comes in maroon and at £22.99 you’re sure to fit everything and have space left over. Before clutch bags became all the rage, we were more than happy to take a simple embellished bag out wherever we went, and sometimes it’s not a bad idea to revert back to the old. So grab a brand new Black Leather and Suede Effect Holdall With Stud Embellishment, £26.00, and hit the town in style with all your necessities. These are just a sample of the amazing bags on offer. Whatever the occasion, you’re sure to find your perfect match. Make a statement with a unique piece that represents you and watch how heads turn. By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
MENS FASHION: FASHION IS ART - LITERALLY
|
|
 |
I find I am constantly on the search for the perfect man bag. And I may have finally found it… Last year an editorial in Another Man showcased looks accompanied by oil paintings by a young German artist, Christian Schoeler. Schoeler’s paintings complimented the Alister Mackie styled shoot perfectly. Fashion is often called art and its not unheard of for them to be appearing in the same sentence and Schoeler and Mackie have captured this perfectly. I was certainly happy to see Schoeler has teamed up with Paul Helbers at Louis Vuitton once again for AW10. After creating suits for the previous season, the pair have now moved onto bags, which came in various forms. Two large weekender style bags and one square rucksack. The hand painted bags amongst Louis Vuitton’s military inspired collection add a touch of softness to the collection and the square cut nature of the bags makes it feel even more like an actual painting you are carrying. The square leather is a new type of canvas for the German artist but he has truly succeeded in blurring the boundaries between fashion and art after being a fan of 19th century paintings and letting it transfer into fashion. “These are good for traveling, they remind me of the nomadic life artists often lead. It’s not really about the bag, but about mobile life” said Schoeler about the collaboration. “All artists’ clothes are covered in stains, like an accidental customization”, he continued, “My life is about creativity and that applies to art, but also to fashion.” By Russell Arkinstall - Men’s Style Fashion Writer for A-SHU.CO.UK. |
SPRING TREND ALERT: SWING TO THE TRIBAL BEAT
|
|
 |
Yes its back - the return of the safari look! But this Spring it’s even wilder than before. Think animal prints, safari suiting and urban playsuits - the runways have it all this season. From classic chic A-line khaki skirts to wild young leopard-spot mini dresses, whatever you style the designers have given you the options - or maybe opt for it all! There was a distinctly urban feel to the Spring/Summer 2010 catwalks where designers from Paul Smith to Chloe had their models step out in fringed skirts, feather plumage, crisp dinner shirts and tribal printed trousers. Every designer creating their own elegant but edgy collection of safari trends. And it didn’t stop there - the shoes created a whole new style of their own. From flat walking sandals teamed with khaki leg-warmers to fringed knee-high boots teamed with hot pants, it was hard to remember that this was a catwalk runway and not the Sahara desert. Whether you’re a chic townie looking for an elegant safari suit or a wild party animal looking for the next outfit to hit the town with, invest in your new Spring safari outfit this season and get ready to embark on your very own African adventure. By Charlotte Seabury - Fashion Writer for A.SHU.CO.UK. |
FASHION TREND ALERT - THE SHORTER THE BETTER
|
|
 |
From thigh-high to knicker-skimming, shorts are the new-season must-have, and there is only one rule to remember - the shorter the better! Whether it’s for work or play, the designers had it all covered at this season’s catwalk. For the office, DKNY took a new approach to an edgy pinstripe suit by teaming neon cycling shorts underneath a smarter pair of black tailored shorts. With a crisp white shirt and blazer the touch of colour added a new touch of urban chic to the staple work-wardrobe. Yves Saint Laurent took a similar approach with their edgy work wear by teaming smart leather shorts with a pastel chiffon shirt. For the weekend, casual shorts are the top contender. Tommy Hilfiger and Sportmax showed exactly how to rock this look by teaming a pair of shorts, rolled up at the hem, with a slouchy t-shirt or hoody and over-sized satchel. The new collection of sporty footwear was also a major hit with this style as designers embraced the new ankle boots which bear great similarity to a pair of trainers. When it comes to evening wear you would be wrong to assume that shorts aren’t going to be appearing here. Designers Valentino, Matthew Williamson, Carolina Herrera and Karl Lagerfeld gave the perfect demonstration on how to team silk tailored mini shorts with pretty blouses and platform heels - what better way to grace a party? Whatever your style this season, shorts are the way forward so invest in a pair whether it be for work or play. By Charlotte Seabury - Fashion Writer for A.SHU.CO.UK. |
HOT TREND: ICE CREAM DIVA!
|
|
 |
Pastels have been huge; they are a great spring trend and are forecasted to be everywhere this Spring/Summer 2010. Think of any ice cream flavour, and you’ve got it in one. Refresher trends and creamy shades you will be the beauty of the ice cream parlour this Summer! Pastel skinnys, and cotton candy accessories will have u ice-screaming this trend from the rooftops, pretty pastel blouses, teamed with shorts (another great 2010 trend) will have you rockin’ this look to perfection. Never over-do this one though. You don’t want to risk looking like a refresher wrapper, so team neutrals together, or to work the trend simply, choose a cotton candy pastel shade chiffon dress and team with patent nude heels, or team your neutral pastel shade outfit with a decorative clutch bag. Don’t overdo it with the jewellery either as this can sometimes look too OTT. So are u a vanilla or a raspberry ripple? By Laura Radford - Fashion Writer for A-SHU.CO.UK. |
HOT KEY TREND: TRIBAL MINX
|
|
 |
Feathers, Tassels, Beads… they are all thrown into the mix in this trend. They make Tribal what it is, and there are some great tribal looks this season. This trend works well as an outfit and also shines with accessories, so top off a simpler outfit, with tribal glamorous accessories, and be the queen of the tribe. Beaded and tasselled heels are HUGE this season, we all saw the Louis Vuitton power pair, but there are plenty of copy cat items out there. Nab yourself a beaded embellished top if you want to rock the tribal trend but keep it simple, if you want to go all out and aren’t afraid to show it, heeled boots, bright oranges and browns can really bring out the tribe in you! Opt for Aztec statement necklaces in jewellery, and statement belts in accessories. These work perfect against a black dress or jumpsuit. If you’d prefer to inject some tribe into already elegant attire, then grab an embellished tribal clutch, to put the finishing touch on it! By Laura Radford - Fashion Writer for A-SHU.CO.UK. |
LINGERIE TREND: OUTSIDE OF THE WARDROBE AND OUTSIDE OF YOUR DRESS
|
|
 |
When you are thinking of underwear as something you don’t see yourself showcasing everyday, designers beg to differ and say that lingerie are great pieces to show off. The coming season’s new great trend is wearing underwear as outerwear. Don’t be shy to parade your favourite corset, but remember that the DO colours of this season are neutrals and pastels. Switch your blacks to whites and reds to beiges for ultimate femininity and romance. All of the fashion houses were inspired by various styles and themes, from pure elegance to effortless and sporty. If you feel that this trend is something you can’t pull off - think again, it’s not a flesh-flashing trend, this time it’s all about layering. Dress down your corset just like Antonio Berardi with a masculine white blazer or chunky knits. Add a formal pencil skirt to that blazer and sport office wear chic. Another great method of layering is mixing the lingerie with chiffons and silks, just like Galliano at Dior and Christopher Kane did. While their dresses have a frilly-frolly feel, they are underlining feminine shapes with seductive corsetry and lingerie. Yves Saint Laurent shows off his body hugging ideas via a tailored corset-dress - the top of the dress is spray on tight, thus revealing the womanly shape. Meanwhile Bottega Venetta showcases a sporty style of lingerie, mixing a corset with cargo capris and a slouchy blazer. Whatever designer you will take inspiration from, remember this season the “outside of this and inside of that” trend is all about light feminine layering with a provocative twist. By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
BE DARING WITH A RED HANDBAG OR HOT ACCESSORY!
|
|
.jpg) |
A handbag is certainly a girl’s best friend. Oversized, tote, clutch - we love them all. You can never have too many and they switch up your outfit in a second. Rachel Bilson is a style icon, the girl can simply do no wrong. She secures the classic, must have items and makes dressing seem effortless. She has recently been spotted with the Jimmy Choo ‘Blythe’ Leather Tote, hot off the catwalk. Lucky for you, we have a saucy little handbag inspired by this catwalk treasure. Our Rich Red Slouchy Soft Leather Effect Handbag with Twist-Lock Closure at £22 is about as close as you can possibly get to the real deal. The colour is bold and beautiful and will pop beautifully against a simple outfit. The hardware toughens it up, making it edgier, giving your look a bit of fire. It’s well structured in a strong square shape, so if you want something a little different that will make you stand out, this is the bag you want! Don’t be afraid of bright colours as we approach a new season. Embrace the brightness. An accessory is the perfect way to try introducing different trends or colours into your wardrobe. Go for it! By Amy Shiels - Product Feature Writer for A-SHU.CO.UK. |
SHOES AND HANDBAGS - GO CROC!
|
|
 |
Crocodile, alligator and python skin offer us a refreshing change from the tweeds and velvets of Winter. Shiny, bright and with tons of texture snakeskin and the like is an old favourite and a strong contender for the ‘it’ handbag of the Summer award. Shoes and bags alike have turned reptilian for Spring/Summer 2010 and they are deadly. Alexander McQueen’s Scuba python De-Manta clutch is daring and bold and just what we want in a handbag. Its colour and pattern makes a real statement and screams, ‘hello summer!’ But snakeskin doesn’t have to be fierce and in-your-face. Take Miu Miu for example, with their elegant python clutch designs and cute swallow detailing. Or Hermes, with what could be this season’s Birkin: the pink snakeskin bucket bag. If it’s colour and bite you’re looking for in a Summer bag, we have just the thing. Our Purple Multi-Colour Snakeskin Effect Clasp Handbag is £24.99 and will brighten up any outfit. Also available in Red, this bag is a real eye catcher with such a practical and stylish shape. The detachable strap shoulder strap is an added bonus and the metal clasp an unusual detail. Get the look nailed when summer comes and team with your gladiator sandals. Until then use this amazing bag to brighten up your Winter wardrobe and create the wow factor. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
DESIGNER UNDER THE SPOTLIGHT: BALENCIAGA
|
|
 |
Not many of us would know what life was like back in 1919, but interestingly enough, a fashion house was founded back then and has been at the forefront of fashion ever since. Cristobal Balenciaga, son of a seamstress born in Spain, regularly spent time with his mother and was sent to Madrid to be formally trained in tailoring. It is said that Balenciaga was noted as one of the few couturiers in fashion history that could design, cut and sew with his own hands, which demonstrated his artistry ability. In a time where fitted waistlines were in fashion, Balenciaga stepped out of the box and in 1958, he created a new trend with the baby doll, which allowed him to manipulate the female silhouette to his liking. He designed uniforms for the Air France stewardesses in 1968. It was in the 60s that he used heavy fabrics, embroidery and bold materials in his designs and even created the wedding dress for Queen Fabiola of Belgium which was made of ivory duchess satin trimmed with white mink at the collar and the hips. It was also in 1968 that Balenciaga closed his fashion houses one by one, in a bid to retire. In 1972, Cristobal died at the age of 77. But this wasn’t the end of Balenciaga. 1987 was the year it was revived and given a breath of fresh air by designer Michael Goma. “Le Dix” was the name of the first ready to wear collection presented by Goma. However, it was Nicholas Ghesquiere who joined as a license designer who got promoted to head designer in 1997. Although owned by the Gucci Group, Ghesquiere is head of womenswear and menswear. Classic Balenciaga pieces such as the semi fitted jacket and the sack dress was given a revamp and caught the eyes of celebrities like Madonna. Another item that stood out was the 2001 motorcycle bag. Celebrities like Sarah Jessica Parker and Nicole Richie were spotted carrying one. Despite there being some conflict with threats to replace Ghesquiere if he didn’t make the company profitable, it was proven that not only was the company profitable, but it started attracting the attention of even more celebrities and even editor-in-chief, Anna Wintour. One of the most memorable pieces has to be Nicole Kidman’s wedding dress on her marriage to Keith Urban. Kylie Minogue also had her dress designed by Balenciaga for her “Slow” music video. More recently in 2008, Jennifer Connelly became the face of Balenciaga after being photographed by David Sims. Even though Cristobal could not be here to see the success his fashion house has grown into, it is no surprise that he left a strong foundation for Balenciaga to grow and flourish from, going from strength to strength which is what they have and will continue to do. By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
COZY FOOTWEAR - INDULGE THE ANIMAL WITHIN
|
|
 |
In my mind, you can never, ever have too many pairs of slippers. Bring out your animal instincts in these sexy little things. Our Dunlop Snow Leopard Print Slippers with Removable Insoles are a fab £12.00, a price that certainly cannot be beaten. These are no ordinary slippers, our Dunlop pair have an on trend print to spice things up while you are lazing around the house. They are the perfect thing to keep you warm and snug on a cold evening, coupled with their soft touch and velvet feel: ideal to keep you cosy of a Winter night. Animal prints of any kind are always a good idea if you want to gain a stylish edge. Faux fur leopard print coats in particular have been big news this season. Christopher Kane has also featured leopard print in his collection with some quirky scarves and cardigans in a neon version of the print. If leopard print is on the catwalk, why not bring it into the home. Leopard print lover Kate Moss would definitely agree. They also come in a range of other lovely patterns including Leopard and Moo, all for the same price so get the look nailed with our wonderful slippers. By Amy Shiels - Products Feature Writer for A-SHU.CO.UK. |
TIME FOR THE WHITE TREND TO UPDATE YOUR WARDROBE
|
|
 |
Not that the Winter magic has worn off - somehow instincts guide us, fashionistas, to sort out our Spring/Summer wardrobes. One of the absolute essentials for the upcoming season is ditching the black and going for the white. Let the LBD rest for a bit whilst you put on the LWD - refreshed and ready for Spring and Summer. Designers this season have worked hard to give white a new edge, according to fashion bible Vogue, this season’s white is all about “shape, form and fabric”. Jill Sander shows off frilly and feminine whites while Calvin Klein still ensures us that white shirts and blazers are in style thanks to his meticulous and greatly detailed tailoring. Proenza Schouler shows that oversized or borrowed from your boyfriend shirts are still in and fresher than ever. Wearing white is all about fun. White goes perfectly with most colours, depending what is the occasion. For Chanel inspired elegance mix white with black, for a neutral look match it with nude shades just like Osman did in his Spring-Summer 2010 collection. For an edgy working white look, take inspiration from Gucci and wear it embellished or with metal detailing. If you are not feeling like white dresses, try a white shirt - perfect for the office. Want something trendier? An oversized white shirt will add a casual twist to your outfit. When thinking about make up, go for natural hues, after all, this style is a prelude to summery chic and fun colours. By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
DESIGNER UNDER THE SPOTLIGHT: JEFFREY LUBELL OF TRUE RELIGION
|
|
 |
We all love couture. The innovative designs, bold colours, everything. But once in a while, even the most clued up fashionista needs a day to kick back and relax in a simple t-shirt and jeans. True Religion founder Jeffrey Lubell had a vision. He wanted to make quality-fitting jeans with a twist for today’s up and coming audience. Founded in 2002, the brand has grown and flourished into one of the most recognizable names not only for denim, but also for its knit and woven sportswear. More recently the company has branched out into footwear, headwear, handbags, swimwear, eyewear and fragrance. With over 850 boutiques in 50 countries on 6 continents, it’s astounding to see how fast True Religion has expanded. "My life is about fashion. The inventors of fabrics, who knew everything. The fiber mixers and weave makers who brought our modern characteristics of stretch and fit and strength to clothing. Without them you would not have shirts that need no ironing, or jeans that fit snugly, yet move. Without them I would not know how to choose the softest, most lustrous, comfortable and flattering denim for your jeans,” he said. Couture Candy notes recent introductions to the denim line are colored corduroy pants, skirts and blazers in numerous colors ranging from vibrant green apple, to fuchsia, turquoise, and cool earth tones like camel, sand and garnet, and many more unique colors. He continued: “I joined the denim revolution in 1998. There were many brands of jeans, but none I wanted to wear. So I created the Bella Dahl, Jefri Jeans, and then Hippie Brand labels. You know them. (You've seen them on Britney Spears and Tara Reid.) Now there is True Religion Brand Jeans. The superstar of jeans. There is always something unique, something indefinably amazing about a superstar. A superstar is constantly creating, innovating, staying ahead. Like True Religion Brand Jeans. They will always be one step ahead. You can be one step ahead too. Wear True Religion Brand Jeans." Fashion isn’t always about the latest Versace dress. So the next time you’re chilling with your girlfriends, mix and match your accessories, rock your favorite heels and remember that sometimes simple and casual makes the biggest impressions. By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
JACQUARD SCARVES FOR THIS SEASON AND THE NEXT
|
|
 |
Jacquard fabrics have become more and more popular with designers of late, and we can’t wait to get our hands on some. They are intricately woven and create wonderfully detailed patterns. Due to the complex and timely nature of the weaving process, jacquard fabrics are often more costly: but with a luxurious finish. Calvin Klein used this style of fabric within their Autumn/Winter 2009-10 collection. Used on big coats and jackets the look was thick, warm and structured. But never fear; jacquard materials don’t only lend themselves to Winter designs. Marc Jacobs proves how soft and light, floating silk jacquard dresses can be. For the Spring/Summer 2010 collection Marc Jacobs gave us some real showpieces. Gigantic ruffles, dramatic make up, billowing skirts and pantaloons, are not all things we can incorporate into our daily lives. But the metallic jacquard fabrics: definitely. Our Reversible Black and Gold Metallic Silk Jacquard Scarf, £12.00, is the perfect way to make the transition with this trend from Autumn/Winter into Spring/Summer. The metallic thread detail is just like those seen on the catwalk and enhances the luxurious look of the fabric. If you want to brighten things up a bit, and lighten your colour palette for next season, our Green and Orange Metallic Silk Jacquard Scarf, £12.00, is a stylish alternative. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
FASHION TREND: SPORTSWEAR JUST GOT SEXY
|
|
 |
Whoever said that sportswear was meant for the gym and lounging around at home has clearly never encountered the design genius that is Alexander Wang. From sweatshirts to boxing robes, Wang’s New York collection looked as if it had just been taken off the football pitch and onto the runway. Each season Alexander Wang manages to define understated cool and perfectly creates what the fashion worlds’ edgiest supporters want to wear. And this season he’s done it again! Teaming oversized grey sweatshirts with knee-high socks cut out to reveal the back of the calf, Wangs’ Spring/Aummer collection just screams sporting sexiness. And other designers are not far behind... Gucci and Jonathan Saunders are just a few of the designers embracing the sportswear trend with their skin-tight tracksuit bottoms and pretty tennis skirts teamed with oversized cropped t-shirts. And the best news of all? High heels are on their way out, so this trend can be enjoyed in a pair of peep-toe sandals or wedges and cute socks of leg-warmers to add that extra edge to your outfit. This season is your chance to look cool yet comfortable, so dig out those old gym clothes and start customizing to create your very own sporting wardrobe. By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
THE FALL OF THE HIGH HEEL?
|
|
.jpg) |
When the average heel high on Bond Street reached six inches, something had to change. And it’s no wonder that the new Spring/Summer 2010 collection has taken a backlash against the towering stiletto. Although we are all victims to the elaborate high-heel, this season we are being told that boring can be good - but will we listen? From flat walking sandals to chunky clogs, the likes of Chanel, Prada and even Jimmy Choo have abandoned to ever growing stiletto and created a new season of sensible, subtle and comfortable shoes. But is that really what we want? I’m sure we can all agree that when Alexander McQueen started churning out 12 inch heels, a line had been crossed, but is this really going to be the season where we turn our backs on our once-beloved towering heels in exchange for chunky clogs and kitten heels our mums would wear? Unfortunately I think not. We may be being kind to our feet by keeping them flat on the floor, but isn’t the old saying “no pain no gain”? And what makes a woman feel more confident than a pair of stunning stilettos teamed with a classic LBD? Not sandals! Maybe this trend will catch on for daytime attire and the women on Bond Street can give their feet a rest, but the killer high heel has, and will always be the ultimate confidence booster for women all over the world, and will take more than one season of ‘boring’ flats to die! By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
NEW FOR SPRING/SUMMER 2010 - DELIGHTFUL DENIM
|
|
 |
As we enter a new year and a new season collection we must not forget the past, and 2010 is all about reworking the classics. So what better way to get a head start by customizing your old denim delights? Chloe dominated the catwalks in Paris this year with their patchwork denim jeans and shirts, teamed with a classic leather satchel and casual sandals, closely followed by Stella McCartney who was reworking the classic denim skirt, detailed with buttons and belts and paired with simple white shirts - it doesn’t get more sophisticated than that. One major old-school trend set to make a huge come-back this Spring/Summer are the classic dungarees. Yes you may only remember these marvelous all-in-ones from when you were about 7 years old, but D&G have shown us that this timeless classic can look oh-so-cool, and surprisingly quite sexy, when worn loosely over a cute little t-shirt and nipped in at the waist with a simple brown belt. Ripped and distressed jeans are also set to be a big hit this season, so for those on a budget get the scissors out and start tearing it up, but just be careful you don’t get too carried away. So whether you’re strapped for cash or ready to splurge, make sure that your next investment for Sprng/Summer 2010 id denim! By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
GET THE BIKER CHICK LOOK
|
|
 |
Unfortunately it still seems a bit early to be thinking about our new Spring/Summer wardrobes. But what better way to add an edge to your Winter warmers than embracing the ever-so-chic biker trend? Dolce and Gabbana rocked the Milan runways with their iconic pieces in black and black and gold. Structured corsets, big briefs, black lace, body-con dresses, this collection was super sexy but also sensual, and better yet, so simple to recreate. Remember that black body-con dress that you’ve got lurking in the back of your wardrobe? Dig it out! And instead of adding pretty feminine high heels and jewellery, team with the ultimate black leather jacket and over-the-knee boots for that rough yet sexy look. But don’t make the assumption that this trend is only for evening wear. Turn to Balmain for the perfect daytime inspiration and dig out those skinny black jeans and white slogan tee, paired with some elaborate biker boots and staple leather jacket-hot! hot! hot! This must-have trend doesn’t have to cost a lot and is a perfect way to end your Autumn/Winter wardrobe, so rough it up and hit the town! By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
MENS FASHION: ONE TO WATCH - RAD HOURANI
|
|
 |
Rad Hourani has proved to the critics and to me, that after only five collections, he really is the next big thing in fashion. For those who are constantly searching for original garments, then look no further than Hourani who started creating unisex straight-lined clothes, different from all the other trends in fashion. Hourani said himself, “People are ready for my work and for a new kind of unisex fashion. My designs are genderless, which is really not a mainstream concept.” The latest IT boys are certainly miles ahead in pushing the fashion boundaries and feminizing their ensembles, pushing the girls to the side. Internationally famed fashion bloggers such as Bryan Boy and Jean-Paul Paula have received adoration for their adornment of mixing womens accessories and the odd womenswear pieces with mens items. They are not creating the next level in cross dressing but instead dressing like men (kinda) with the odd womens garments thrown in for good effect. Marc Jacobs had Cole Mohr model the dresses for the Marc by Marc Jacobs fall ‘08 women’s campaign and Marc himself has taken on a man skirt and leggings as his daily uniform. It would not be unwise to assume the reason some men tend to buy items that are originally made for women is because they can’t find them made for men. A Chanel jacket, for example; it’s only since men started buying them that they are being made especially for men. And since we started using makeup, why not have a good bag, too? Tote bags are passé and accepted, it seems it’s all about the man clutch now. While designers and fashionistas alike may be criticized for just trying to find new ways to shock us, it seems the lines between mens and womens fashion are well and truly blurred and I cannot wait to be even more surprised with the coming new seasons. By Russell Arkinstall - Men’s Style Fashion Writer for A-SHU.CO.UK. |
DETOX YOUR SKIN FOR A FRESH START THIS DECADE!
|
|
 |
So, you polished off a box of Forerro Rocher and lots of turkey stuffing, then ran down to the January sales to see if Balenciaga had your favourite tote handbag you’d been eyeing up all Winter on sale. Forget about wellies and umbrella’s for a moment - protect your face by detoxifying all the Crimbo naughtiness and restoring it to an optimum level of loveliness. The best thing to do is start of with a great facemask. I’ve tried them all from St Ives to Givenchy and I have to admit that the best one on the market is The Body Shops Honey N Oat 3-in1 scrub mask, £7.30. This wonderful product smears onto the skin with the aid of it’s community traded Organic Honey whilst the oat granules exfoliate you gently whilst the kaolin clay locks draws out all the impurities. Leave on for 15 minutes and once a week. When we feel lazy and lethargic, we start to get lazy with our normal skin care regime. The first thing I notice that women say they miss out is Toner. A) Because they never really understood what it does, and B) because it is like expensive water. For the record, Toner is a vital part of your cleansing system. This is the product that removes your cleanser and any hidden impurities in the dermis (2nd layer of skin) and seals the pores so you do not invite any other nasties into your skin. My favourite toner is Bobbi Brown’s Face Soothing Tonic, £18.00, with delicate Cucumber and soothing Lavender extract to calm and clarify the skin. Use twice daily. You’d be daft to think you could go on using your lightweight moisturiser during the harsh season of Winter. And let’s remember that British winter lasts until July! The best thing to do is invest in an extra nourishing moisturiser. Head down to Neal’s Yard and delight yourselves with Nourishing Daily Orange Flower Moisture, £19.80. Orange flower oil, or Neroli Jasmine as it’s also known, has long been revered for its skin-nourishing, hydrating qualities. Naturally replenishing, it helps combat wrinkles, boosts skin’s elasticity and being antioxidant, helps protect against premature ageing. Why let your face get lost in a Snood, when you can Mask, Tone and Nourish it! Start the New Year with a fresh face detoxed by the high streets finest. By Clare Eluka - Beauty Writer for A-SHU.CO.UK. |
ADD A BIT OF ROCK-CHIC GLAM TO YOUR LOOK
|
|
 |
If you feel like your look needs a little something else, then you have most certainly come to the right place. Our Black Large Stud Embellished Handbag With Chain Linked Strap is indeed that something. For a simple £19.99, your look can be transformed. This handbag adds attitude and a ‘don’t mess with me’ vibe, so if one of your New Year’s Resolutions was to be more assertive and stand up for what you want, this one is for you. Let your inner rock star shine with this statement tote, which will punk up your look no end. Additionally, insert a touch of glamour to your wardrobe by indulging on this one. Bigger is always better and the look of this handbag is just so Balmain, you just couldn’t go wrong. This little lovely is black with a croc effect outer and large stud embellishment. It also has a chain-linked shoulder strap and is fully lined in brown coloured canvas. This handbag is over the top and fabulous, very designer inspired. Style guru Whitney Port loves the studded vibe and Taylor Momsen is our very own mini rock-chic, so if they like the look, so do we. Go ahead and indulge. By Amy Shiels - Product Features Writer for A-SHU.CO.UK. |
HOT ROLLOVER TREND: DYNAMITE DENIM
|
|
 |
This trend has survived 2009; in fact it has flourished, and is set for another bumper year of popularity. Yes I am talking about the denim trend. But no I am not just talking about jeans, skinny, boot cut or otherwise, the denim trend is SO much more! We embraced the denim blazer in 2009 along with denim bustiers, dresses, strapless tops, and of course the infamous jegging! Out with the stonewash and in with the acid wash. Stone wash became a thing of the past and if your denim isn’t bleached then you need to step up your denim game. Jeggings are still huge this year, but no doubt we will see changes in these! Denim waistcoats and a spin on the trusty jean jacket to funk it up for modern times, as demonstrated by Rihanna a lover of the denim trend, were also huge and will continue to be huge this year! Denim shoes are even hot, but don’t mix with lots of other denim pieces, team these with an LBD or something simple. Do it in denim! BY Laura Radford - Fashion Writer for A-SHU.CO.UK. |
DESIGNER UNDER THE SPOTLIGHT: GWEN STEFANI (L.A.M.B.)
|
|
 |
There’s no shortage of fashion houses and upcoming designers - so how does a celebrity making that transition stand out from the professionals? Whilst most artists have a way with words, some can’t visualize creatively. But for the few that can, the outcomes are mind blowing, much like Gwen Stefani’s L.A.M.B. line. Stefani, who is best known as the lead singer of No Doubt, turned her attention to fashion in 2003. Hailing from a long line of seamstresses, Stefani would sew clothes with her mother and even wore some of her creation on stage when performing. After meeting with Andrea Lieberman who introduced her to haute couture, L.A.M.B was born with Lieberman acting as creative consultant. Stefani’s fashion line not only includes clothes, bags and shoes, but also a fragrance called ‘L’. The footwear line has been extended to incorporate stilettos and boots. L.A.M.B. has been going from strength to strength. It’s the fierce dedication that Stefani puts into creating and developing that makes her fashion line one of the most talked about celebrity brands. Back in 2007, Stefani received dazzling praise for her collection, which was unveiled during Fashion week. “We think Gwen Stefani’s L.A.M.B. collection is a terrific kick off to the first evening of Mercedes-Benz Fashion Week. As more and more celebrities enter the fashion industry we see a great synergy and energy ... the L.A.M.B. line is clearly at the top of these lines and is as unique and individual as Gwen herself,” said Fern Mallis, the senior vice president of IMG Fashion. Another person who spoke highly of the 2007 collection was Finola Hughes, the former TV soap star, who starred in General Hospital and All my Children. She said: “actually think she’s got a fantastic eye. Her clothing is well made and fits brilliantly. She has great taste informed by Vivienne Westwood, Jean Paul Gaultier - some really good designers. And she’s heavy into tailoring and detail.” Vogue reported on Stefani’s 2009 collection that was inspired by an African Eighties theme. “I want it to be the thing that you go into your closet every day and go, that’s what I need right now. I’ve always wanted the collection to be that and I feel like, finally, after seven years I’ve gotten to that point,” said Stefani. Seven years is enough time to have perfected a skill she clearly had in her the entire time. Whether it’s her one sleeved jersey dress or cargo pants, Gwen Stefani is cementing her place in the fashion world, which makes us think, is there nothing she can’t turn to gold? By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
WELLINGTON BOOTS FOR WINTER
|
|
.jpg) |
Now the snow has fallen heavily and severe weather conditions cause havoc across the country, there’s only one style of footwear you’ll need: wellies. Good old Wellington boots were not always the height of fashion and were mostly worn by little kids on rainy days and farmers. However, the summer festival phenomenon changed all that. Come rain, mud or shine wellies are the footwear of choice at Glastonbury, V, Bestival and the like. Traditional outdoor brand Hunter became the name of choice and can be seen on many a festival-goer, including the celebs. However, for those of you who have tucked your Wellingtons away for the Winter, you may have to think again. With inches of snow settling at our feet, wellies are our only hope. So if you really have to leave the house, do so in our Khaki Green Wellington Boots, £19.99. They’re comfortable, durable and we’ll send them right to your door. For those of you who go for more funky styles our Pink Floral Design Wellington Boots, £22.99 will be perfect. If you’re worried that wellies are more function than fashion; fear not. Marni have a great pair of rubber and leather Wellingtons and Marc by Marc Jacobs are in on the trend too, with plum coloured boots with on-trend trompe l'oeil laces print. Jimmy Choo loves wellies so much he designed an embossed croc version for Hunter. So what are you waiting for? Get the look nailed and go and have some fun in the snow. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
BEANIE HATS ARE THE ANSWER TO CASUAL CHIC
|
|
 |
Beanies are the perfect hat choice for this cold weather. They are nice and snugly to keep your head warm and your hair at perfection. They are easy to throw into your bag so if you’ve left your umbrella at home, these cute hats act as a protector, keeping you dry from the rain. Beanies are of course big news, and adorable to say the least, and ours are extra special as they contain metallic thread to make that difference: adding a little sparkle to your life. They come in a wonderful range of colours, something to suit everyone and are perfect for that stylish off duty look. The hats of course have a fabulously chic following of starlets who adopt that casual vibe including Taylor Momsen, Mischa Barton, Sienna Miller and Rachel Bilson; all big beanie wearers. Check out the Long Black Metallic Slouchy Beanie Hat for a great £6.99. It is a soft knitted, over-sized design with a slim fit and super stretchy. It also comes in cream, maroon and khaki green. We have plenty of other fabulous beanies especially our Grey Slouchy Over-sized Chunky Knit Pom Pom Hat for £8.99 and our simple but soft Navy Blue Chunky Knit Design Beanie Hat for £5.99. By Amy Shiels - Product Features Writer for A-SHU.CO.UK. |
DESIGNER UNDER THE SPOTLIGHT: AZZEDINE ALAIA
|
|
 |
It’s a brand new year. New trends to be set, new collections to unveil and even more designers to shed light on! Take Azzedine Alaia for example, whose designs are full of class and elegance, First Lady Michelle Obama opted for a beautiful 50s-inspired knit with “a tulle underlay” to the NATO summit in Baden-Baden. Azzedine was born in Tunisia where his parents were farmers in Jemmel. His twin sister inspired his love for couture, which was further fed by his consumption of Vogue magazines by a friend of his mother. Lying about his age allowed him to study sculpture at the local Ecole des Beaux-Arts in Tunis where he learnt more about the human form. He began working as a dressmaker’s assistant after his graduation but moved to Paris where he worked at Christian Dior as a tailleur. He soon found himself working for Guy Laroche and Thierry Mugler. Azzedine opened his first atelier in his apartment in the late 1970s. He dressed several of his clients there - from Marie Helene to Greta Garbo. He unveiled his first ready-to-wear collection in 1980 and was voted Best Designer of the Year and Best collection of the Year at the Oscars de la Mode by the French Ministry of Culture in 1984. This was a particular memorable moment as he was carried in Grace Jones arms on stage. A Bergdorf Goodman buyer halted designer Andree Putman and asked what she was wearing, which at the time was one of the first Alaia leather coats. This single event resulted in his designs being sold in New York and Beverly Hills. Boutiques were opened in these cities as well as Paris. He was dubbed ‘The King of Cling’ as he was known for his seductive, clinging garments. Grace Jones, Madonna and Tina Turner are just a handful of celebrities who have rocked Azzedine’s designs. After his sister’s death, he took a step back from the fashion scene, only catering to a private clientele. But in 2000 he signed a partnership with the Prada group where he saw through a second impressive renaissance. Victoria Beckham stated that Alaia is her favourite designer, wearing the designer’s work to two Academy Award parties in February 2007. More recently First Lady Michelle Obama wore a beautifully simplistic dress in Baden-Baden paired with classic black heels. Her choice broke the tradition of American First Ladies wearing styles by American designers to such events, showing that sometimes it’s a good idea to step out of the box. By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
WINTER WARMER: THE SLOUCHY BEANIE HAT
|
|
 |
If there’s one thing you’ll want to be in the cold, miserable months after Christmas, it’s warm. Oh, and looking fantastic of course. With the ever popular, classic beanie hat you can do just that. Forget bustling through town, trying not to poke someone’s eye out with your brolly. Throw on a stylish beanie instead and keep your hair tucked up and dry. The casual hat has been given a re-vamp for this season with Prada and Rick Owens introducing tassels and mink-and-goat fur to the original beanie. Sienna Miller’s love for the style can also be seen throughout the Twenty8Twelve Fall 2009 collection. Having been a celebrity favourite for a while now, the stars opt for ultimate luxury when it comes to the beanie. Madeleine Thompson’s cashmere range was a huge hit and worn by the likes of Sienna Miller, Agyness Deyn and her boyfriend, Josh Hubbard. One of these beauties would set you back about £70 and would certainly be soft around the ears. However, if you’re looking for a more affordable, less extravagant option, we may have just the thing. Our Long Black Metallic Slouchy Beanie Hat is a mere £6.99 and also comes in Maroon, Khaki and Cream. The metallic thread detailing, super soft knit and lightweight nature of this design will give you all the luxury your head needs. Not only will a beanie keep you cozy in the Winter, but it will see you through into the spring too. Sienna Miller was spotted wearing hers on a cloudy summer’s day in July. So if it’s a fashion accessory you’re after or simply a way to keep you warm, get the look nailed with a Long Cream Metallic Slouchy Beanie Hat. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
WELLINGTON BOOTS - STYLISHLY PREPARED FOR ANYTHING
|
|
 |
With the weather being as unpredictable as it is at the moment, what with the mix of snow, rain and wind we have endured, it is necessary to step up precautions. Unlike some, there is not a pair of wellies in my cupboard on standby for these sticky situations. Consequently the hunt for a simple, yet stylish pair has begun. When it comes to something as practical as wellies, a minimal looking pair is best, so make like Kate Moss, and stick to a boot of one colour, as they will have to go with numerous clothing combinations. A personal favourite of mine is the Khaki Green Wellington Boots at £19.99, which are as chic as anything. If you were to grab them now, they would be a brilliant asset when summer comes around and the festival season hits. The khaki is neutral and works well with any colour scheme and the boots also feature a non-slip sole to keep you stable on those slippery surfaces. Why not pair your wellies with some thick knee high socks to ensure comfort and fabulousness at all times. If you like these, why not check out the Dunlop Classic Black Wellington Boots for £22.00, which also come in khaki green as well. If you are not a believer in less is more, maybe our pretty Pink Floral Design Wellington Boots, £22.99, will take your fancy instead, or even our Black and Grey Checked Glossy Wellington Boots, £22.99. Don’t forget to wrap up warm! By Amy Shiels - Product Features Writer for A-SHU.CO.UK. |
MENS FASHION: JW ANDERSON DEFINES ANDROGYNY IN FASHION
|
|
 |
If there is anything this year has proved, it is that 2009 was a hotbed for emerging London menswear talent. Designers such as Carolyn Massey, Katie Eary and James Long have all caught my eye but none more than JW Anderson. JW Anderson first came onto my radar when I spotted his use of feathers and acorns in headdresses he had designed for his S/S 09 collection, which soon saw me experimenting with headdresses of my own, though minus the acorns but not minus the feathers, a fashion favourite of mine. With every season I find myself falling more and more in love with JW Anderson. With the skirts and longer lengths of his S/S10 show, JW Anderson managed to capture some great looks without falling into placing men in drag. He may not be the first to tackle the taboo of men in skirts but he is certainly one on the list of many designers who are now adding men in skirts to their collections. JW Anderson is a sort of Trojan horse in fashion, pushing the boundaries of men’s fashion and that is the main reason why I am so in love with his collections. JW Anderson’s S/S 10 show also saw his models displaying many bangles adorning their arms, not a typical male accessory, but one I am going to be rushing out to find. Sure I may end up scouring girls shops or the womens section of vintage jewellery but im sure I can find something which can pass for a masculine piece. Another reason for my fascination with JW Anderson is his tangles with jewellery, as I am slowly becoming jewellery obsessed, his eye-popping accessories in his latest collection, included a heavily studded belt that went round the waist of a gold-buttoned trench coat and the various other accessories only added more to his beautifully tempered collection. JW Anderson once described the sort of man who wears his clothes as, “A chameleon, a researcher and open to change. He’s kind of a loner. But overall he is obsessed with taste”. JW Anderson has certainly effected my taste and left me with some inspiration… particularly the ‘crazy’ idea of skirts and bangles to try out in the New Year. By Russell Arkinstall - Men’s Style Fashion Writer for A-SHU.CO.UK. |
FABULOUS WINTER ACCESSORIES FOR ALL
|
|
 |
Winter. Bitterly cold winds and slippery pavements are not exactly the highlights of the cold season, so get glam with wonderful Winter warmers. Jacquard scarves are an absolute favourite of mine - not only do they keep you nice and warm, they instantly brighten any outfit you’re wearing. Choose from a range offered at A-Shu such as the Reversible Green and Red Metallic Silk Jacquard Scarf priced at a reasonable £12.00. Also available are silk scarves in a variety of colours such as the Reversible Navy Blue and Maroon Metallic Silk Scarf also at £12.00 A lot of people choose simple black gloves for the Winter season, and whilst this is OK, it’s very cliché. Step outside the box, invest in a colourful pair of gloves and hit two birds with one stone by keeping your hands warm whilst making a bold, bright statement. The Maroon Slim Design Wool Gloves at £2.99 and the Taupe Pom Pom 2-in-1 Fingerless Mittens priced at £4.49 are perfect choices. Finally we have the issue of footwear. It’s snowing, it’s slippery, we’re not prepared for blizzard like weather conditions. What’s the answer? Boots. Not the sky high, embellished, leather designer boots. The comfortable, Winter friendly boots. For just £18.00 you can safely make your way through any kind of weather Winter throws at you in a pair of Black Sheepskin Style Lined Snow Boots. With grips to make sure you don’t go sliding everywhere, it’s well worth investing in a pair that can be used time and time again. By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
FASHION AND FUNCTION: UGG STYLE BOOTS
|
|
 |
It’s that time of year again; when snow falls and the nation comes to a standstill. Many people have already found themselves stranded at train stations, stuck on motorways and slipping and sliding on their way to work. Wherever you find yourselves over the Winter months, don’t get caught out. Stay cozy and on trend with our Beige Sheepskin and Fur Style Lined Snow Boots, £24.00, or Black Sheepskin Style Lined Snow Boots, £18.00. The textured and non-slip style soles of these boots mean you’ll be safe walking the icy streets and won’t have to worry about watching your step. The sheepskin and fur style lining will keep your toes toasty and a smile on your face. They’re perfect for slipping on for the journey to and from work so you don’t have to battle with high heels in the cold or snow. They’re versatile too, with the option of folding down the top for two alternative looks. Not only are they super practical, these boots are also the height of Winter fashion. Finally, fashion we can function in! The UGG boot style has been popular for many years, and it looks like it’s here to stay. Originally worn in Australia, UGG’s sheepskin boots first took off in California where they became popular with surfers. They then reached New York City and are now a famous luxury footwear brand known all over the world. If you want to treat your feet to some comfy fashion footwear, but don’t want to blow all your cash at once, our Tan Sheepskin and Fur Style Lined Snow Boots, £24.00, or Black Sheepskin Style Lined Snow Boots, £18.00 will do nicely. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
DRESSED TO PARTY - GET THE LOOK NAILED FOR THE NEW SEASON
|
|
 |
With the fabulous new season approaching soon, it’s time to look out for some truly trend setting dresses. Who wouldn’t like to be the life of the night? If a party has a Classic Hollywood theme - designers have your look sorted. Wear velvet and pearls. Don’t think that it shouts old school, because it doesn’t. This timeless fabric was just made extra fabulous by designers such as Fendi, Marc Jacobs and Ralph Lauren. Mix a luscious velvety body con dress with statement pearl necklaces - the more eye-catching your jewellery is, the better. Don’t forget to add pouty red lips! Surely being back in time with vintage styles is fun, but that’s not the only style designers have in line for us. Join the “Balmania” or be inspired by Alexander McQueen and opt for the futuristic look. Balmain goes for the seriously sequined look, adding statement shoulders, studs and leather, McQueen simply goes out of this world and shows phenomenal fashion. In a nut shell, designers made future look more fun than ever! To make most of this look, go for structured shoulders, sequins and intergalactic make up - metallic blues and grays. However not everyone is into passing trends. If you want a timeless investment go for the little black dress. Very versatile, elegant, chic, and can be worn for numerous occasions to come. With the right accessories the LBD will look revamped every time. If you plan to party hard, wear what you think is fun and glamorous. Be inspired, look great this party season, and most importantly have yourself some wild nights! By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
A CLOGGING NEXT SEASON SHOE TREND
|
|
 |
There were tones of unexpected shoe trends during the Spring/Summer 2010 fashion shows. One of them is the totally unforeseen revival of… clogs. Indeed. Some of these shoes were actually made for everyday use back in the days. All of them were made entirely from wood, or just had wooden soles. Nevertheless, the main purpose of clogs was dancing. This sort of dancing is called clogging - don’t confuse it with tap dancing, although the idea is quite similar. It all began when mill workers started entertaining themselves by dancing in these wooden shoes until it became a favourite past time in England in the nineteenth century, according to Clogger.eu. Leave it to Vera Wang to recreate the clog into… sexy biker shoes! Wear these with your favourite leather jacket, black jeggins and a skull-printed top. Accessories? Add studs and chunky metal chains to make the look even more dramatic. Lagerfeld for Chanel has also underlined that clogs are unavoidable, but in a more feminine way. Summery clog inspired shoes were seen throughout his collection and they unexpectedly scored the collection dozens of style points. Designers just made clogs chic; you might be thinking when to invest in your own pair. When both Lagerfeld and Vera Wang say clogs are a do - they are bound to be hot on the agenda for the next season. By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
HOT TREND ALERT: VELVET
|
|
 |
This gorgeous Brown Velvet and Croc Effect Shopper Tote is perfect hitting the sales during the post-festive season! Roomy enough to hold all those essentials and more. Velvet is a hot trend this season seen on everything from skirts, leotards to bags as seen here. Whitney Port and Katie Holmes are just some of the famous few adoring this chic look. Velvet was big news at all the big designers and even Michelle Obama has been spotted sporting this trend. If it’s good enough for The First Lady, there is no reason why it can’t be worn by all. If there is one trend you are going to adopt this season, make it velvet. Flattering on nearly everyone, warm, stylish and sophisticated. If you like the look, but want to be a little more subtle, try channelling it via an accessory, a scarf, hat or even bag. Our shopper has a hint of croc pint to jazz things up a little, as well as some gold details, so it is a compilation of several hot trends. Get the velvet look nailed with one of our soft Maroon Velvet Ruffle Scarf with Small Fur Effect Pom Pomps for a reasonable £9.99. If you don’t want the look so full on, have a glance at our Black Brogue with Velour Style Laces - sale was £28.99, now £19.99. This bag is edgy and just that little bit different. Get with the trends and start the New Year in style! By Amy Shiels - Product Features Writer for A-SHU.CO.UK. |
WOMENS CLOTHING ACCESSORIES JAZZ LEGS!
|
|
 |
Tis the season to be jolly - and get creative with your legs. With so many textures and patterns at the forefront of fashion, the variety is infinite and really does ‘make or break’ your outfit. Take your look to the next level by making your legs the focus of your outfit (or at least a big part) and the more creative the better! Jazz up an outfit that reveals a little bit of leg with black patterned tights and knee high socks. With this look layering is the key, a mix of the two looks keeps you warm and fashionably perfect! Extend your look to different colours, warm yellows and browns look good together or try mauves and greys. Knee high socks also look great just showing over the top of chunky boots or take them up to the thigh and team with cute little skirts. Another leg look which has remained ever popular and still going strong is leggings, and its not just plain black either. Some of the most fashion conscious ladies are weather wet look, grey, lace, the list is endless. To get the look nailed, try our Royal Red Tights - 40 Dernier at £3.50 or try our Metallic Leg Warmers - Gold at £4.99. By Lara Dalton - Fashion Writer for A-SHU.CO.UK. |
STAY WARM AND STYLISH - HATS ARE IN
|
|
 |
Brrr, it is cold outside. Perhaps there were times when you could get away with not wearing any hats, but this Winter has certainly shown its wonder - snow and temperature below zero. This calls for some serious headgearing. Whilst Givenchy is teaming up hats and feathers for ultimate chic, Diane von Furstenberg put cool and pom poms into one sentence. However hats are not just your simple head warmer - they serve to enhance your outfit as well. Take an example from Chanel’s A/W 2009-2010 hats - they are the key to creating an ensemble. Extravagant or elegant - the Chanel style is timeless. Remember, it’s designing and making hats Coco started off with. Feeling feminine but at the same time don’t like hats? That doesn’t mean you can’t look 100% chic. Missoni and Fendi take snoods for a spin throughout their collections - and very successfully. A hood outside that transforms into a scarf inside. Who said fashion can’t be practical? If you are still not convinced that headwear can be glam then take inspiration from the east and go for a turban, Aquascutum sure did. Think gorgeous Greta Garbo in Mata Hari or the enchanting style of the Middle East. Even the Olsen twins were seen sporting it. Stay warm and stylish - hats are in and after all, red ears were never considered fashion forward. By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
DESIGNER UNDER THE SPOTLIGHT: MARCHESA
|
|
 |
Two heads are sometimes better than one as the fashion world has seen in the form of Dean and Dan Caten of DSquared, and the combined efforts of Donatella and Santo Versace to name a few. This other dynamic duo have definitely got an eye for fashion and with their eye for fashion, it’s no wonder that Marchesa is where it’s at today. Founded by Georgina Chapman and Keren Craig, the friends who met at Chelsea College of Art and Design in London frequently stepped out around the London club scene in outfits they designed. Spurred on by international style icon Isabella Blow to take their talents further, the friends embarked on what would be a well known, popular brand. Named after Marchesa Luisa Casati, their muse and style icon, Chapman and Craig created a line that consisted of elegant eveningwear inspired by vintage and Asian influences. Chapman’s draping and design paired with Keren’s textile ability resulted in the birth of Marchesa in 2004. Their first line was so popular that they created a diffusion collection called Notte by Marchesa. The same year (2004) Renee Zellweger stepped out for the Bridget Jones premier in a red, silk Marchesa dress, which raised the label’s profile. Other celebrities who are clients include Jennifer Lopez, Jessica Alba and Anne Hathaway - all style icons in their own right. Georgina Chapman explained to the Houston Chronicle: “We’re women designing for women. We know how they feel in a beautiful dress. That’s our focus right now.” So beautiful are their dresses, forget the complicated shoes and accessories. Simplicity is the key word when accessorizing a Marchesa creation. With a steely determination to maintain high standards, Chapman and Craig became finalists for the 2006 CDFA/Vogue Fashion Fund awards. In 2007, Chapman glowed as she married movie mogul Harvey Weinstein wearing a dress she designed. Her famous clientele such as Jennifer Lopez and Cameron Diaz were in attendance to the ceremony. More recently, Eva Longoria was spotted wearing a stunning Marchesa gown at the Met Museum’s Costume Institute gala. Marchesa also sponsored 'A Night of a Thousand Lights', a benefit for St. Jude Children’s hospital, where the stunning Iman, and Diane Kruger attended wearing Marchesa gowns. With the current exposure Marchesa is receiving, Hollywood’s hottest are keen to get their hands on elegant eveningwear that reflects class and sophistication. What a wonder five years can do for two British fashionistas with a dream, and with so many of us dreaming of designing sweeping gowns, Georgina and Keren are the perfect example of what a success you can be simply by having an eye for fashion! By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
MENS FASHION: DEAR SANTA, THE MEN ON MY LIST ARE IMPOSSIBLE!
|
|
 |
Whether you’ve been naughty or nice, you know the holidays are the time to indulge and inspire your fashion-loving little heads full of the season’s best. My wish list has now been filled to a full page of delectable suedes, leathers and chunky knits. I’ve even added some sparkle and bling to the mix with the jewellery and accessories I’ve decided will warm my spirit as the cold weather wears on. Of course, I know what I want to make my holiday a bit jollier. But one problem still remains: what to get the men in my life to make them as happy as I will feel when I open my new over-the-knee suede boots on Christmas morning? This is a daunting task that I have unfortunately put off until a week before the big day. Ugh. Where to begin and what to buy? I have an array of wonderful men in my life, but when I consider what to buy them I feel a rush of panic at the thought of getting it just right. My dad is a simple man with specific tastes of golf and wine. Fashion is not in his vocabulary, let alone something he’d want for Christmas. My brother likes to look good, but he wavers on what he wears as he (and I quote) “doesn’t want to look like he tried too hard”. My best friend is the most difficult, as he is virtually clueless when in comes to styling himself. Bless him, he’s gorgeous but he just doesn’t get it. So with the pressure on, I found myself looking to others for inspiration and guidance. After much research and chats with other women experiencing shopping anxiety, I have found a few things that are sure to please the pickiest and most particular among the brilliant men in our lives. Thanks to my mum’s cleverness, I found the perfect gift for my golf-obsessed dad. Combining his love for the sport and my love for bringing great fashion to those that need it, I’ve come across loads of golf attire that will have him looking sharp on the course. My favourite is the track jacket inspired golf coat. Next, was my fashion weary big brother. Instead of shocking his system with the new looks of the season, I thought it would be best to start small. He has his favourite brands and fail-safe stores he frequents, so I ventured there to begin my task. I pushed his fashion limits just slightly, all the while maintaining his comfort level with a familiar brand. A baby step toward fashion fulfillment is key with this type of man. Then there was my inexperienced bestie, my blank canvas for fashion’s top finds. Though I was tempted to gift him my preferred men’s garb, I opted to bring his personality and fashion together in a beautiful harmony instead. It would have been unfair if I outfitted him to look like the Russell Brands of the world, as I would have fancied. He is not the rockstar chic, eyeliner-wearing rebel. He is a football-loving guy that would prefer a pint to a whiskey sour any day. So the gift for him is timeless and conservative. It is stylish without being overly trendy. It is a crisp white smart shirt, cut slim to keep it modern, and it will look fantastic on him. He can wear it as he wishes without the risk of causing a fashion blunder. Holiday shopping woes put behind me, I am free once again to drool over my wish list in the hopes that Santa has noticed my nice and looked past my naughty this year. Maybe getting the gifts for my fellas just perfect will score me some much-needed nice points. By Jamie Bona - Men’s Style Fashion Writer for A-SHU.CO.UK. |
WINTER 2010 ACCESSORIES TRENDS
|
|
 |
Tis’ the season to be jolly and all that jazz, but its also the season for wrapping up, seeing as we just never know what the weather is going to do; better to be safe than sorry, and no better way to be safe than in a stylish way! There are plenty of Winter hot trends out there at the moment, so don’t think Winter is all doom and gloom because even your Winter garms, hats and woollies could bring a smile to your face. Why not nab yourself an oversized hat, not only does it keep you toasty but is bang on trend! Follow in the footsteps of Cheryl Cole and go for an oversized bobble hat, or why not try woolly hats with duffles and rock the cute Scandinavian look perfectly! Mittens and gloves are a must have! Opt for mittens as these are more practical. There is nothing like fumbling for your oyster card with a pair of annoying gloves on. Make sure you include patterns and details in your Winter accessories, studding and embellishing is everywhere and works so well with accessories. Team your Winter warmers with faux fur or trench coats, and a trusty pair of boots, and you’ve got your Winter accessories nailed! By Laura Radford - Fashion Writer for A-SHU.CO.UK. |
GILDED GOLDS AND CHOCOLATES - THE ULTIMATE XMAS LOOK 2009
|
|
 |
It’s the time of year we all look forward to. Whether you’re young, mature or too busy to care, we all make an effort at Christmas. This Christmas I am going abroad, so I want to make an extra special effort to look my best. Makeup trend 2009 has seen black lipstick, illuminated eyes, some of the best palettes and collections but there is one more look in that everyone should have under their tree this Crimbo - gold eyes and chocolate lips! The best way to play it is bold on the eyes - use your normal base eye shadow, all over (hopefully a cream long wear one so you don’t have to top up later). Then use your chosen gold all over the lid, just higher than the lid to elongate your lid shape. Spikes recommend: Pat on your chosen eye shadow for a stronger gilded finish and line the eyes with a chocolate brown liner. Lips, glorious lips! My favourite piece of makeup is always a lippy! Now, choosing the right one can be a joy or a total nightmare. Spikes recommends: You are literally glistening like a golden star. Your lips are a present in their own right, your friends and family will wonder how your lips escaped the chocolate box. Have a fantastic Christmas holiday! By Clare Eluka - Beauty Writer for A-SHU.CO.UK. |
VELVET SCARVES: THE ULTIMATE LUXURY ACCESSORY
|
|
 |
With Winter fashion comes texture and wonderfully warm fabrics. Chunky knits, tweed and leather have all been prominent this season, but the favourite for Autumn/Winter 2009 is the revived velvet. Previously seen as very Eighties and a bit dated, velvet has had a new lease of life and is now ‘the’ fabric for your party dress. Where it may have looked frumpy before, velvet is sexy and decadent; thanks to updated shapes and gorgeous colours. Marc Jacobs opted for a vibrant yellow that glistens in the light and creates a gold effect. The structured neckline and puffball shape used in one particular design, demonstrates how velvet has been revitalised for this season. The beauty of the fabric is the way it enhances the colour, adding a gentle shine and richness. Our Velvet Ruffle Scarf with Small Fur Effect Pom Poms comes in a number of shades, including Brown, Navy, Black, and festive Red/Maroon. This is the perfect way to embrace fashion’s new love of velvet, and for just £9.99. The ruffle detailing of this design is also on trend and used by Louis Vuitton and Dsquared, to name but a few. Being so tactile and soft, these scarves will feel as good as they look. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
S/S 2010 THE NEW SEASON COLOUR TRENDS: TURN YOUR BACK ON BLACK
|
|
 |
After the runways being dominated with black-on-black style this Autumn/Winter, the new season has taken a refreshing splash into sorbet shades and icy pastels. It’s time to turn your back on black and bring a dose of fun, feminine energy to your wardrobe! Burberry’s return to London set the tone for the new season with their parade of tulle minidresses layered in lace and chiffon. Their collection of sherbet hues twisting from mint and lemon to lilac and rose-beige gave a glimmer of sugar-spun femininity that will have you lusting after ruffled chiffon and ruched sleeves. After a Winter of bold Eighties style and tough urban looks, this return to feminine beauty is just what the designers ordered. And why stop at the clothes? Take inspiration from Nina Ricci and keep your look modern by adding a black lace bra to a watercolour pastel shirt. As for attention to detail, give your look the edge by painting nails in pretty pinks or lilacs with black tips. So it’s time to sweeten up your wardrobe. Invest in dusky-hued silks and ruffled chiffon to get a head-start on the new season trend. By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
WISHING YOU A DESIGNER CHRISTMAS! - XMAS GIFTS FOR ALL
|
|
 |
Just when you thought that you have run out of Christmas gift ideas, fashion houses bring a new thing or two into your consideration. When is not a good time to get designer gifts? Alber Elbaz has created breathtaking porcelain dolls to celebrate 120 years of pure Lanvin chic and elegance. Each doll is meticulously crafted and oh-so cute. Some dolls represent mother and daughter to reflect Lanvin’s talent to dress both femininely and beautifully. Another great idea is presented by Kenzo. Get a new Christmasy version of Flower by Kenzo perfume with an Eastern European twist. This one will not be in your usual floral packaging, but the sensual perfume will be filled into a traditional Russian matryoshka. The cute doll perfume bottle is bound to be the centre of attention of your dressing table. Paul Smith had the power to make something old school very cool. The knitted tea cosy with a cherry on top looks amazingly chic and becomes a must have since the very first glimpse! Who could have thought that tea parties can look so chic? There are loads of original designer gifts out there. Lanvin, Kenzo and Paul Smith are surely some of the names you’d like to have on your Christmas wish list. Designers have proved that they are a girl’s best friend. But if you’re looking for a gift without the hefty price tags, then why not get something designer inspired? We have tonnes of fabulous shoes, handbags and accessories that are all catwalk inspired but with mini price tags! By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
A-LIST CELEBRITY FAVOURITE: THE QUILTED HANDBAG
|
|
 |
Although we may not have the funds to indulge ourselves with the latest ‘it’ handbag, we still want the latest in arm candy fashion; and what better way than to look to the A-list celebs for inspiration. A firm favourite, when it comes to handbags, is the classic quilted effect. Used by many designers, and easily replicated, this style is forever popular and timeless. The brains behind this creation: Coco Chanel, of course. After her long retirement Chanel returned to the fashion world in 1954, and with her came the birth of the 2.55 - quilted handbag. Named 2.55 after the month and year it was designed, the bag pushed the boundaries of fashion at the time. In the 1950s handbags were a new accessory and were limited to a small clutch. Previously in the 18th century, woman had no real need for a handbag as they rarely left the house and had little to carry with them. However, being the forward-thinking woman that she was, Chanel introduced a bag with a chain attached. Her reasoning behind this being that she was tired of holding her bag and wanted to have her hands free. Quilted jockey jackets inspired the diamond quilting of the ‘classic flap bag’. So if you are a lover of this quilted style and, like Chanel, need to have your hands free (perhaps for some serious Christmas shopping), then our Small Taupe / Grey and Black Quilted Duffle Bag with Tassel Detailing, £19.99, is perfect. It’s chain handles are true to the Chanel style and a detachable shoulder strap makes it all the more practical. The neutral taupe colour will complement your Winter wardrobe and has been used by the likes of Lanvin, Miu Miu, Louis Vuitton and Ralph Lauren. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
ACCESSORISE YOUR ADDITION - GET YOUR STUDS ON!
|
|
 |
This handbag is hot property. Our beautiful Brown Leather Effect Stud Embellished Shopper Tote, all for a wonderful £22.00. Simply divine. This lovely handbag is right on trend, in a neutral colour that will go with absolutely any and everything. Perfect for the daytime! The studs make it look much more extravagant, and adds that rock chick vibe to any outfit. This bag is oversized, so there are plenty of compartments on the inside, to keep your valuable contents together, great for when you are on the go! As you know, it’s about studs right now; they are splattered all over the catwalk as well as every celebrity; Rihanna being a prime example. Go ahead and take a look at our other studded lovelies. We currently have a Brown Leather and Suede Effect Stud Embellished Tote for a reasonable £22.99 as well as a Black Large Stud Embellished Handbag with Chain Linked Strap for £19.99. If you have a bit of a stud fetish like we do, jump on it! Gain some fashion brownie points by purchasing this bag today! You have the approval of Katy Perry and Whitney Port who have both been spotted out and about with similar arm candy. Go on; you know you want too. By Amy Shiels - Product Features Writer for A-SHU.CO.UK. |
WOMENS FASHION: COLOUR CONSCIOUS
|
|
 |
This Winter as ever, colour is a big issue and although brights and statement tones are never completely a no go, this Winter it really is a joining of forces between good and evil with muted tones; dusky pinks, creams and charcoal greys and blacks all working together. The key is to layer, mix and match your in style colours how you wish but the colours work best when layered on top of each other. You only have to take a glance at the catwalk at the moment just to see how the designers are doing it. You will see this colour craze all over Winter shows in the form of sequins, coats and cardi’s. Simply look at Giles’ A/W collection for an example where he layers cream and beige jumpers and furs on top with dusky charcoal black boots on the bottom. The look is even being carried through til the summer with Marc Jacobs, S/S 2010 collection looking fabulously pearly and iridescent or with Vivians Ward beige and black smooth stiff lines and squares. To nail the look yourself try our gorgeous Small Taupe/Grey and Black Quilted Duffle Bag with Tassle Detailing at £19.99, our Black Velvet Ruffle Scarf with Small Fur Effect Pom Poms at £9.99 or our Black Suede Effect Fringe Detail Boots at £45.00. By Lara Dalton - Fashion Writer for A-SHU.CO.UK. |
MENS FASHION: VINTAGE INSPIRED WINTER WEAR
|
|
 |
Fashion shows are normally the time when the designers showcase their new collections but this Autumn/Winter a large part of the collections we have seen have taken great steps out of the vintage cupboard. So it is no surprise that velvet, a firm vintage fashion favourite, is making its way back into Winters hottest trends. Velvet when worn right, perfectly fits the definition of class and sophistication. I personally think velvet blazers capture this smart casual look the best and look great when worn day or night. Another great thing about the velvet trend is that it is easy to look like your wearing something expensive when wearing velvet and as its so easy to come across vintage velvet blazers, you can save your pennies without looking cheap. Shades of emerald, ruby and sapphire work best with velvet, so don’t feel afraid to try some of the bolder shades and when wearing velvet I think the stronger the colour often the better you look. The Dolce & Gabbana and Gucci catwalk’s this season saw a lot of velvet smoking jackets and I know I have mentioned Ed Westwick’s razor sharp style and his ‘Gossip Girl’ alterego Chuck Bass who certainly looked as good as those on the runways. Chuck can be seen capturing the look perfectly with a simple ruby velvet blazer but keeps the look from not looking camp by wearing it just with a simple shirt and dark denim jeans. Velvet slipper style shoes may not be a new thing, especially since they became so popular with Henry Holland, but now these can seen from John Lobb, Church’s and Topman, so there is no excuse for being behind on the trend when it comes to your velvet footwear. Velvet slippers look great when worn sockless with light coloured trousers but as it’s the Winter you may want to find some socks to match. Whatever you decide, make sure you never wear your velvet shoes with a velvet jacket. When it comes to velvet less is definitely more in terms of how much you wear of it. By Russell Arkinstall - Men’s Style Fashion Writer for A-SHU.CO.UK. |
GRAB BAG A LA CHANEL - BAGS OF STYLE FOR THIS SEASON!
|
|
 |
Our Small Taupe/Grey and Black Quilted Duffle Bag with Tassel Detailing is wonderful for a number of reasons. Due to it’s neutral colouring it will go with absolutely everything, making it a must-have. It’s a perfect everyday bag as it’s roomy enough for the essentials and has a little twist lock to keep all your goodies safe. It’s simple yet tres chic and could easily have come straight off the catwalk, and straight into your wardrobe. The bag is a bargainous £19.99, brilliant for something you can use day to day. This bag is just beautiful so much so that it looks like it may well be the love child of Chanel and Marc Jacobs. It’s incredibly similar to the style of what’s on the catwalk at the moment. The quilted detail nods to Chanel and is a much loved style which means that this bag is versatile, yet statement. Lauren Conrad, Nicola Roberts and Emma Watson are all massive Chanel fans, if it’s good enough for them, it’s good enough for us! Make like Natalie Imbruglia and wear yours on a night out. If the duffle is not for you, do not despair, we have plenty of other stylish handbag options. Take a sneaky little look at our Brown Velvet and Croc Effect Shopper Tote for a reasonable £22.99 or Black Large Stud Embellished Handbag with Chain Linked Strap for £19.99. By Amy Shiels - Product Feature Writer for A-SHU.CO.UK. |
ANGELIC FACE - BEAUTY TIPS FOR CHRISTMAS 2009!
|
|
 |
Chilled, frosty, ashy and cold. All words we try and stay away from in the bid for warmth, heat and hot. This Christmas, let yourself embrace the angelic and supernatural with a beautiful sheer lip, a shimmery cheek bone and a frosty gel based eye lids to give you that youth and cult-classic ‘heroine’ look with sophistication. All the brands have something to offer, I think this look is suitable for day time weekends when your off ice-skating at Somerset house or going to the cinema with your mates. To shimmer your skin try BECCA’s Luminous Skin Colour SPF 25+ in a shade suitable for you. You can mix this with your foundation, paint it onto your cheekbones for highlighting or use as a base; £33. To make your eyes sparkle try ILLAMASQUA’s Illuminator is a wonder-stick! It can be used anywhere on the body, but I love it best underneath the brow bone for a real lifted eye brow and great base for eye shadow; £11.74. To covet frosty lips head down to Superdrug for Max Factors Bloom Sheer Cream in Shy. This product is a 3 ‘n’ 1 gem for eyes, lips and a pop of colour on the cheeks; £10. Effortless beauty constructed through classic sheer and shimmery lips and skin. The fairy doesn’t have to be stuck on the tree this year - the frosty goddess is you! By Clare Eluka - Beauty Writer for A-SHU.CO.UK. |
HOT TREND: GLAMOURPUSS
|
|
 |
Its this seasons must have trend, it has crossed over into accessories and outerwear and is ever more popular now we have hit the Christmas and the party seasons! Glamour trend is all about epic structured shouldering Rihanna style, and over the top layering, sequins and sparkle and all things that glitter, with this trend be prepared to tone it up not down! This is a well and truly OTT trend. Keep your colours neutral in this trend though, structuring and detail work better with nude and neutrals as opposed to brights, so don’t go to OTT and combine the two, or risk ruining the trend. Neutral tones ooze glamour anyway so be prepared to be a glamourpuss! Team your greys, neutrals, taupes and pale pinks with a pair of patent black heels, and anything you accessorise with your outfit keep it low key, silver usually works fabulously so show this in your jewellery choices too and be the glamour mama! By Laura Radford - Fashion Writer for A-SHU.CO.UK. |
CELEBRITY FASHION TREND SETTER: LEONA LEWIS
|
|
 |
Leona Lewis Came into our lives and our hearts in 2006 as a shy X Factor contestant with a huge voice. She is now a multi-platinum selling artist and a diva in her own right. This month saw the release of her second album “Echo” which featured a stunning cover and thirteen fresh new tracks. Leona has now come into her own and in my opinion should be admired for both her amazing talent and her elegant style. In every performance Leona has worn a stunning dress and when you think it can’t get any better she proves us wrong again and again, pulling out countless showstoppers. It goes to show girls that a great frock can be worked hard! Many of her dresses have been by Vivienne Westwood. One of my favourite pieces include the purple Cavalli floor length she wore at the 2008 Brit Awards; a fitted bodice with buff ball bottom and the hint of frills was a fashion dream. Also her nude toned Jenny Packham dress which was won at the American music awards the same year, had bodice embellishments and ruffles covered the skirt part, this really suited Leona's skin. And thirdly but by no means last at the 51st Grammy awards Leona stormed the red carpet again in another nude dress, which was very body con and covered in diamonds, purely beautiful! The rule is don’t be scared to try statement dresses, it is the party season after all, if that’s not a good enough excuse I don’t know what is. Check out our fabulous range of party heels, clutch bags and accessories to complete your look. By Emma Evans - Celebrity Style Fashion Writer for A-SHU.CO.UK. |
ADIEU TO LACROIX?
|
|
 |
Did you notice an absence of decadent, nostalgic designs this October? That’s because Lacroix showcased his latest A/W 2009/2010 collection which may possibly be his last ever. The famous fashion designer who has been the talk of the 90s has failed to find potential buyers that would provide adequate financial information in order to invest in the couture business. After decades of beautiful couture designs, seen on Natalie Portman, Kirsten Dunst and Lucy Liu, among others, Lacroix has to say adieu to the ready-to-wear and couture side of the trade. The firm is reduced to a licensing business, according to Vogue, with the number of staff being cut to a mere eleven persons who will deal with licensing products such as Lacroix perfume, wedding gowns and men’s clothes. Speaking of wedding gowns - no one can forget Christina Aguilera’s - the frilly train frock that was the culmination of the day, beautifully crafted by Lacroix for the occasion. This is the designer that has brought fantasy and Baroque style back to fashion with the puffball skirt and meticulous corsetry oh-so loved by celebrities and trend-seekers. So are dreams of having a Lacroix gown for your own wedding day scattered into non existence? According to Vogue, Chief Executive of the business said that he would look for solutions and that “everything is still possible”. Let’s hope it is. No fashionista wants to live in world without Lacroix for too long. By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
WOMENS FASHION - THE BIKER CHIC TREND
|
|
 |
This season it’s all about punking your look up and everyone can indulge in the biker babe in all of us! We’ve already seen the introduction of studs into our Winter trends, reminiscent of the leather clad motorcyclists however fashion is taking it to a new level. Everything from biker boots to leather jackets is in style and it’s all about juxtaposing your look so that you mix funky biker trends with soft pastels, lace and relaxed t shirts. Everybody from Alexander Wang to Jean Paul Gautier is exploring the trend on their catwalks and it’s even filtered down through to the high street. Teaming layered lace pastel miniskirts with tights and heavy biker boots really embraces the trend, the soft feminine touch of the lace mixed with the harsh chunkiness of the boots really creates a fashionably biker chic look! Little, if anything at the moment is actually intended for the real biker. Moreover just certain pieces are adapted to a slightly more fashionable example of the original! The trend allows us all to embrace the masculine side in all of us (but at the same time look exceptionally good) and you really can experiment. To get the look nailed check out these fab products for a touch of femininity: Brown Stud Embellished Shopper Tote, £22.00, Black Large Stud Embellished Handbag with Chain Linked Strap, £19.99, Tan Leather and Suede Effect Stud Embellished Tote, £22.99. By Lara Dalton - Fashion Writer for A-SHU.CO.UK. |
ACCESSORY ALERT: A CLUTCH BAG FOR CHRISTMAS AND THE PARTY SEASON!
|
|
 |
December is upon us and we are well into the party season. Work Christmas ‘dos’, drinks with friends and family dinners will soon be mounting up. The big question is: what to wear to so many festive soirees? Well lucky for you, we have your accessories sorted. Our Black Floral Satin Effect Clutch Bag with Diamonte Ball, £14.99, is truly luxurious and will add a special touch to any outfit. The floral satin effect will definitely make a statement and the diamonte detailing adds that essential little sparkle for evening. Also in a seasonal maroon colour, this clutch would make for a perfect Christmas gift and can be worn right through into the New Year. But don’t worry, for £14.99 you won’t have to feel guilty about treating yourself, as well as your friends. Clutch bags are the bag of the moment and we’re not the only ones who have fallen in love with them. Diane von Furstenberg, Christian Louboutin and Derek Lam have all played around with pretty, little purses for this season. Stud embellishment, suede, fur Kasmira and wooden handles; you name it, they’ve used it. Fashion has even got technical with this trend, with the introduction of the Anti-Paparazzi Clutch Bag. Designed by Adam Harvey, the seemly usual clutch bag will ruin any photograph by shining a bright LED light, triggered by the flashgun on a photographer’s camera. However, if you don’t have a mob of paparazzi outside your front door and simply need some festive arm candy, our Maroon Floral Satin Effect Clutch Bag with Diamonte Ball, £14.99, will be perfect. This is the time of year when you can really have fun with fashion and anything goes. Sequins in the day, costume jewellery, heels and pretty, party dresses all await. So be bold with your clutch, they’re only small after all. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
DESIGNER UNDER THE SPOTLIGHT: HUBERT DE GIVENCHY AND RICCARDO TISCI
|
|
.jpg) |
With time, comes growth. This can be applied to most things; physical and mental growth, technological evolution, even wine matures with time. The same applies to fashion houses, and Givenchy is one that has really stood the test of time. Founded in 1952, it’s easy to see why they still are one of the most respected fashion houses in existence. Hubert de Givenchy was born in Beauvais, France in 1927. He studied at École des Beaux Arts in Paris after deciding that he wanted to work somewhere in fashion design, upon being impressed by the 1937 World’s Fair in Paris. He designed for the three dominant influences on post-war haute couture; Jacques Fath, Christian Dior and Pierre Balmain who, at the time, were not as prominent. He was the first major fashion designer to present a luxury ready-to-wear line, ‘Givenchy Université.’ Known for maintaining contact with all of his famous clients, Givenchy’s fashion came to the forefront in 1953 when one of his designs was featured on the cover of Life magazine. He has had a friendship lasting 40 years with Audrey Hepburn who, he used in 1957 to help promote his first perfume. It was the first time an actress had allowed her face to be used in perfumery and the success was huge. Other famous clients of Givenchy were Grace Kelly, Gloria Guinness and Jacqueline Kennedy. Hubert retired in 1995 and John Galliano was appointed head of the Givenchy line. Riccardo Tisci has been creative director for Givenchy since 2005. His interest in space-age minimalism and gothic touches has no doubt attracted new attention to the brand. He has been praised with his ability of conceptual learning’s and “his future potential for revitalising the Givenchy brand and infusing it with his precision and imagination.” When questioned about his awareness that editors did not grasp his ideas and work, he explained: “My way of showing is very melancholic. People call me a Gothic designer - I don’t think I am. I love romanticism and sensuality, maybe because I come from a family with eight sisters. I’m also a person who is very emotional. I like black, I like white. I never like what’s in the middle. And the runway is where I try to transmit this.” The 2010 Spring/Summer Ready-to-Wear collection featured the same mix of black and white which Dolly Jones writes in Vogue: “His is a darkly, aggressively sexy aesthetic, into which he somehow infuses a poetic beauty - making his shows among the most unique and beautiful of Paris Fashion Week.” The combination of high waists, square cut jackets and necked tops teamed with the soft floaty, draped lace gives you the feeling of empowerment with elegance. None of the pieces are too masculine with the sharp cuts and at the same time, femininity is balanced with the use of white and draping. With such intricate designs, there is no need to over-do it with accessories and flashy shoes. Simplicity is the key, if Tisci’s designs are anything to go by. As fashion evolves and time goes on, it seems that his creativity will continue to inspire and transform the way people percept fashion, making Givenchy one of the most innovative brands for the future. By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
COLOUR OF THE WEEK: GORGEOUS IN GREY
|
|
 |
When you hear grey you might associate it with the weather and the word dull, but this season it is a must have colour for your wardrobe. It looks great in any item of clothing and if something comes in black, you’ll find it often comes in grey too as it’s such a diverse colour. Grunge grey denim is key this season and we find ourselves opting for these over your average blue denim jeans, if they’re torn even better! Grey blazers are sophisticated and stylish team these with grey shoe boots and add a bit of funk to an outfit. Studded grey leather jackets and grey accessories merchandise up an outfit to perfection and are the perfect finishing touch. Pair your greys with bright accessories for vibrancy and bright jewels and you will be gorgeous in grey! Check out these gorgeous new grey coloured arrivals: Grey Velvet Ruffle Scarf with Small Fur effect Pom Poms, £9.99, Grey Glossy Suede Effect Snakeskin Handbag with Leopard Print Scarf, £22.99, Grey Soft Leather Effect Slouchy Handbag with Silver Metal Detailing, £22.00, Grey and Brown Striped Jacquard Scarf, £10.00. By Laura Radford - Fashion Writer for A-SHU.CO.UK. |
AN INTERVIEW WITH KERRI-ANN MURPHY ON TRENDS, INFLUENCE AND 2010 BEAUTY!
|
|
 |
Hi Kerrie, firstly, congratulations on this years achievements - working on sold out show ‘Wig Out’ at the Royal Theatre and your fantastic portfolio. C.E: Where do you get your makeup inspiration? K-A.M: I can be inspired from anything to a serious conversation evoking a vision of a powerful woman in my mind to love and romance bringing visions of a soft angelic blonde to my brain. It could be a song, a dance, a poem, a flame or a good/bad day. I am constantly inspired. Some of my best ideas have come whilst on set, during the flow of things, something new will always pop to mind. C.E: What is the most important tool to you in your makeup kit? K-A.M: My kabuki brush. C.E: If you were teleported to Mars, what 3 pieces of makeup you take with you? K-A.M: Mac zoom lash mascara, Mac pigment in Gold dust and a Chanel base. C.E: Who is you favourite makeup artist and why? K-A.M: Obviously Pat Mc Garth is incredible, I was lucky enough to meet her at a Diesel U Music party and her energy was wonderful, light and bright. Her work speaks for itself and goes beyond makeup. C.E: What trend forecast predictions can you see occurring in 2010? K-A.M: To be honest I am not a fan of trends, what’s “in” and how we “should” be wearing makeup. Fashion is one big circle. I’m sure in Winter we will be told yet again that rouge lips and a grey smokey eye is what’s hot, and in Summer the candy treatment will come back. C.E: Which celebrity do you wish you could do makeup for? K-A.M: Linda Evangelista C.E: If you could put your style of makeup into one sentence, how would you define your application or creativity? K-A.M: Without boundaries: spontaneous and beautiful. And there you have it! Miss Murphy may not be a fan of trends but her work has been critically acclaimed in the Guardian and the Evening Standard. Beauty is an individual epitome; re-define your beauty forecast for 2010! BY Clare Eluka - Beauty Writer for A-SHU.CO.UK. |
FASHION TREND ALERT - LUCIOUS LEOTARDS
|
|
 |
Since Lady GaGa hit the scene in her weird and wacky leotards they have dominated catwalks, shops, online websites and celeb wardrobes from Beyonce to Cheryl Cole. Whether they’re lace, latex, velvet or mesh it seems we won’t be seeing the back of this phenomenon for a while. So if you can’t beat them, join them! If you’re after the GaGa style then opt for a bold colour leotard such as electric blue and opaque fabrics to balance it out. Although a leotard for Lady GaGa is an outfit on its own, it’s a little too risqué to go out-and-about in, so why not try wearing it over a pair of leggings and teaming with killer heels for a night on the town. For that extra ‘Wow’ factor try a leotard with padded shoulders in true GaGa style and leave the accessories to a minimum. Let the leotard do the talking for you! For a more subtle and sexy outfit turn to icon Cheryl Cole, who has been a seen teaming black lace leotard with skinny leather trousers, as well as classic harem pants. Her latest music video ‘Fight for This Love’ is the perfect example of how mixing fabrics such as lace, leather and metal, create the perfect ensemble this season. But don’t just stick with black-on-black; try teaming a hot pink lace leotard with black trousers or a skirt to ensure you stand out in the crowd. Teamed with gorgeous shoes and blazer - fashionista heaven! The shops are just heaving with options for leotards this Winter, so take your pick and join the biggest fashion phenomenon now! By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
FAUX FUR TREND - ANIMAL-FRIENDLY GLAMOUR
|
|
 |
Old Hollywood starlets look oh-so glamorous on the faded black and white photographs. Those beautiful glittering dresses, an occasional cigarette in their hands and full red lips with an off and on smile never failed to make them desired, alluring and highly esthetical.
But it wasn’t only for the charms they were seen as very prestigious women - it was also because of the fur they could afford, or their husbands and numerous lovers could lavish them with. Marlene Dietrich was never shy of her love to fur - in her early years she would sport beautiful fur designs on screen, in her movies like Shanghai Express, or Desire, for instance. In her later years while touring, she would wear a humongous fur coat train, that later became a signature style which until this day she is remembered for. Fox, sheepskin - Marlene had it all. Glamour was plastered all over her name. But what if you want to wrap up in fur only without killing a single animal? Today - the fur trend is hot on the agenda and it does allow rabbits and other animals to hop freely in the fields. Go for faux fur. Kenzo, Gianfranco Ferre and Ralph Lauren among others are the fashion houses that make faux fur look just as glamorous as real fur, thus more affordable and environmentally-friendly. So is it a win-win situation? Like every grand fashion idea, it has its advantages and disadvantages. Fake fur does cast off eventually, leaving you having a poor excuse of a coat or gilet - on the other hand, so does rabbit fur. Also, if not done with meticulous care - the outfit may look forced, just like fabric with equal rows of fake fur sewn into it. But are these disadvantages strong enough to compete with numerous advantages faux fur gives us and the fury animals? It’s cheaper, it’s literally guilt-free and due to varying techniques of production of garments with fake fur - it at times can be even warmer than real fur. Quite tempting, isn’t it? There is a reason why some call it fun fur - you can mix and match it with your Winter wardrobe for an instant glam up! Whatever you choose to wear, an evening dress or a casual top – you can always add a fur accessory, gilet or a coat. There is no reason you can’t look like Marlene Dietrich this season - fake fur is wallet-friendly, chic and oh-so sophisticated. By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
ROCK RIHANNAS CELEBRITY STYLE
|
|
 |
We all love ourselves a bit of Rihanna; from her music to her as a strong woman, which brings us to her style. Known for changing her hairstyle nearly as much as Victoria Beckham, Rihanna has set many trends and I don’t see this coming to an end anytime soon. Rihanna’s top five, starting from the ground up we have the rock chick at number five. Rihanna loves a bit of rock and this comes through in her styling, rock chick Rihanna style would consist of a biker jacket, huge pair of shades, printed scarf and the simplicities of a vest and skinny jeans - its that simple, and looks great for either night or day, try it! At number four, play time, when Rihanna has had a hard day at the studio she likes to party with her girls - who doesn’t; and the chosen outfit for the evening consists of a sheer top, teamed with cropped jacket, balloon shorts and high heels. She has the DJ playing exactly what she wants to dance to all night! Remember to wear a great bra under sheer tops for obvious reasons. Underwear as outwear is at number three, as if sheer tops wasn’t showing enough, Rihanna has taken it one step further to hit the number three position. Try wearing a corset al la Rihanna, team with highwaisted jeans as she does it or even smart trousers. Rihanna adds a beanie to tone down her look which im not so keen on but you could add a great scarf or jacket if you wanted to tone it down. Number two brings a red carpet delight. Rihanna is one of the best at rocking the red carpet; this particular look features the star in an emerald green floor length dress. It’s stunning, with bight red lippy and a bit of that divaish attitude you’ll have everyone admiring you! We always save the best till last, the number one spot goes to angular shoulders. Rihanna has worn many great dresses with the on trend shoulder pads, but this particular look is a bit different and shows her wearing a shiny top with bright pink skirt. The colours are electric and a definite showstopper that’s a must TIY (Try It Yourself)! By Emma Evans - Celebrity Fashion Writer for A-SHU.CO.UK. |
WOMENS SHOES - KEEP THOSE FEET SNUG THIS WINTER WITH SOME UGG-TASTIC BOOTS
|
|
 |
When the chill of Winter hits, there is one form of footwear that my feet crave. Not wellies, brogues or even boots, but Uggs. You just cannot beat the warmth, comfort and luxury of them. They are my absolute necessity for this time of year.
So they’re not sexy and seductive like heels, but they are brilliant for those days when you just need to have that laid back and relaxed vibe. Endless celebrities agree. Rachel Bilson, Ashley Tisdale, Miley Cyrus, Paris Hilton, Mischa Barton, Kate Hudson; the list just goes on. We haven’t quite got Uggs, but have got as close as you possibly can, with some Black Sheep Skin Style Lined Boots which are a fabulous £12.99. For a price like that you might as well treat yourself and get them in brown too (Brown Sheep Skin Style Boots also £12.99). The boots are black suede effect with faux sheepskin lining, with the optional extra of folding the top down. If these aren’t quite you’re thing, but you are loving the boot vibe, why not look at our boho chic Black Suede Effect Fringed Boots for £30.00. By Amy Shiels - Product Features Writer for A-SHU.CO.UK. |
WOMENS FASHION: FANCY KNITWEAR
|
|
 |
As with the seasons; fashion changes. The colder it becomes, usually the warmer your clothes become and this year, fashion and warmth are in harmony with the knitwear on the catwalk at the moment. The range is never-ending; everything from baggy knits to tights is in so you really can experiment with your look! Missioni has one of the most vast range this season with their collection almost entirely built up of knitwear, one of their pieces included the ‘snood’, which, essentially is a baggy cross between a scarf and a hat whilst other designers such as Rodarte experiments with one off pieces such as the shaggy cardigan in beautiful dusky colours. Another popular item of knitwear at the moment is the embellished jumper. At the moment you can find a jumper with almost anything on it from pom poms to pearls and sequins and buttons. The more embellished the better and they really do make your outfit! The key is to use your knitwear as your statement piece, don’t overload it and let it do all the talking about your outfit! According to vogue, you have to ‘layer-up: wear legwarmers over leggings, miniskirts with sweaters and snoods with jumbo scarves’. By following these simple rules you really can pull off your statement knitwear pieces! To get the look nailed try our Purple Pompom Cable Knitted Peak Hat at £7.99 or our Long Deep Blue Arm Warmer Fingerless Gloves at £6.99. Also check out our range of hats, scarves and gloves for more accessory knitwear inspiration! By Lara Dalton - Fashion Writer for A-SHU.CO.UK. |
WHAT A CRACKER: PARTY TRENDS FOR THE FESTVE SEASON
|
|
 |
It’s come around again before you know it the New Year will be upon us, but Christmas is first and you all know what that means, party season and party means hot party dresses.
There are many trends for party looks this season so if you’re not really a dress gal, there are gorgeous trouser and harem pant looks to be working as well so don’t fret! Pair these up with a sequinned or embellished tops or corset inspired vests and nail the look in one. The glamour trend is a big one for dresses with plenty of bright colours and shine. Team these or a fabulous LBD with a pair of sequin heels to finish the party look in style. Corsages are a big accessory trend so get one to add that little something extra to a party look or switch it up by using the corsage from the dress as a hair accessory and be the belle of the ball. Style up your look with a cute clutch bag and statement necklace but don’t overdo the jewellery if your going for a sparkly look. By Laura Radford - Fashion Writer for A-SHU.CO.UK. |
ACCESSORY ADDICT: BELT UP WITH OUR WIDE BLACK CROC EFFECT WAIST BELT
|
|
 |
As well as wrapping up warm this winter, be sure to stay on trend and belt up too. A great accessory to add attitude to any outfit is a wide waist belt, whether worn with jeans, your favourite dress or trousers and a blouse. After the release of the Sex and the City movie, the world went crazy for anything Carrie Bradshaw wore. Emmy Award winning stylist, Patricia Field was the brains behind Carrie’s wardrobe and can take full credit for her fashion masterpieces. One particular piece, that saw replicas popping up all over the place, was a certain studded vintage belt. Worn in many scenes, the belt inspired similar designs and the revival of the wide waist belt trend. Our Black Wide Croc Effect Elasticated Waist Belt will be the perfect addition to your wardrobe, for a friendly £12.00. Not only will you look super stylish, but this belt will do wonders for your figure. Cinching in, and defining the waist is the beauty of this style. It will accentuate all the right places and sex up any outfit. For added comfort this belt has an elasticated back panel, leaving you room to breathe. Donna Karan’s take on the trend is black snakeskin, whereas Temperly London adds animal print and a gold buckle. Our Black Wide Croc Effect Elasticated Waist Belt incorporates similar elements, with a mock croc effect and a large, silver buckle on the front. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
DESIGNER UNDER THE SPOTLIGHT: DEAN AND DAN CATEN (DSQUARED2)
|
|
.jpg) |
Most of us fashionistas will know our Chanels from our Louis Vuittons, however some of us prefer labels that aren’t as well known yet produce head-turning clothes packed with attitude. Enter Dean and Dan Caten.
The identical twin brothers were born in Ontario, Canada and are the youngest of nine siblings. Both moved to the Big Apple to study fashion at the infamous Parsons The New School for Design but instead of graduating, they found a financial backer upon moving back to Toronto after one semester. After launching DEanDAN, they were signed to Ports International in 1988 as creative directors in a bid to revamp the company, bringing it to the forefront of fashion. Moving to Italy, they worked as designers for Versace and Diesel. 1994 was the year that they launched their men’s collection and in 2003 came their women’s collection. The beauty about these ambitious brothers is the striking, elaborate shows they put on to showcase their new collections. “Explosive energy” could be one way of describing these shows with Christina Aguilera stripping the male models of their clothes in 2005 and Rihanna entering the stage in an American muscle car in 2007. That same year the first DSquared2 store opened in Milan’s fashion district. Others followed opening in Capri, Istanbul, Kiev, Singapore and Hong Kong. The innovative designers have won several awards such as the 2003 GQ Men of the Year Breakout Design Award. In 2006, they were awarded with the Golden Needle Award, which has been previously won by Oscar de la Renta, Gianni Versace and Jean Paul Gaultier. Their success has been so immense that they were chosen to design Britney’s costumes for her ‘Circus’ tour. "We are enormous fans of Britney, and have been waiting for the perfect opportunity to collaborate with her," the designers explained. "We searched for a different interpretation for this tour, starting with the traditional idea of the circus and then abandoning it." Previously having designer for Madonna, Christina Aguilera, Beyonce and Rihanna, it’s not surprise that the princess of pop chose the dynamic duo to work their magic for her tour. "We wanted to create something much more provoking and indecent...something animalistic and primal.” Using their experience within fashion, their Spring 2010 Ready-to-Wear collection consisted of a mixture of open-air details such as fur trimmed coats and chunky knits, with sexy glamorous visuals such as a deconstructed corset and hand stitched denim which appears to be a favorite amongst celebrities such as Justin Timberlake and Madonna who previously asked the duo to produce over 150 pieces for her 2002 ‘Drowned World’ tour. With men and women’s wear, footwear, fragrances and cosmetics, Dean and Dan have struck a balance, which keeps celebrities coming back for more. With huge fashion giants to contend with, there’s a strong gut feeling that DSquared2 are here for the long haul, challenging trends and taking fashion to another dimension. By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
LIP SERVICE! BE POUT-TASTIC!
|
|
 |
Don’t get caught out with dry lips like I did! OK, I was coming back from swimming, so it was kind of inevitable that my skin was going to be drier than normal. The rules: …And away you go! It is a bit of long process; that is why I’ve called it a service. If you do these simple steps each time you reapply your lipstick during the day, your lips will stand the test of time and the harsh weather constraints leaving you looking and feeling pout-tastic. By Clare Eluka - Beauty Writer for A-SHU.CO.UK. |
FASHION TREND ALERT - NIGHT FEVER
|
|
 |
It’s getting to that time of year again where we girls need to start thinking about wrapping up warm for those nights on the town. But don’t worry because this season is all about keeping warm but staying sexy. Think lurex, faux fur, velvet and silk - because fashion just hit the dancefloor!
Glitter bugs are in luck this Autumn/Winter as this season is set to sparkle! Transform that LBD by adding a long-sleeved sequin shrug and some detailed sheer tights to ensure you shine in the spotlight and dazzle on the dancefloor. Look for sequined accessories to propel your outfit from daytime chic to night-time glamour! For those extra-cold nights invest in a statement super-soft fur jacket and team with some wet-look leggings and killer high heels to ensure that you’re not left standing in the cold after a big night out. For ultimate sophistication go for a textured fur in brown hues to contrast with a sexy black outfit. Keep those pins warm this Winter with some trend-setting knee-high boots. Suede and patent are a big favourite amongst fashion designers Yves Saint Laurent and Armani this season and look great with black lace tights and a super sexy mini dress to guarantee you will get all heads turning. Leather is still a major hit amongst celebrities and designers alike but this season go for a suede jacket or heels to add some sophistication to any outfit. And why not try a midnight blue instead of black for ultimate glamour, teamed with a silk shirt and lace tights for a match made in heaven! Whatever your style this Winter keep warm and stay sexy with these simple ideas and get that fire burning on the dancefloor! By Charlotte Seabury - Fashion Writer for A-SHU.CO.UK. |
CELEBRITIES CANT GET ENOUGH OF VELVET FASHION AND ACCESSORIES
|
|
 |
Freane Cotton, Rachel Bilson and Lauren Laverne are just a few of the celebrities who are getting into the velvet trend this season. Across the high street you will find a huge range of velvet items, such as tailored jackets, bodysuits, dresses and even shoes. All fab must have items as apart of your Winter wardrobe! However velvet shoes are very unpractical for the weather we get this season, but I still have to say I really like them. At the top of the ladder is defiantly velvet dresses, every girl needs at least one party dress this season and make it velvet. They come in a rainbow of colours, my favourite being the plumb tones whish will compliment any skin tone and keep it feeling very festive. Fearne Cotton is a fan of the dress and wore a long sleeved mini blue number to a red carpet even. Teamed with bright red lippy and lace tights this rock chick has a look that will please. The blazers are still very much in so bag yourself a velvet one! Again a range of colours and cuts to suit all, team with a jump suit or party dress and you have a great evening look. Alternately you can wear with skinny jeans and a simple tank for a classy day look. Go wild with Velvet! Don’t forget to accessorise, check out our range of fabulous shoes, bags, and more! By Emma Evans - Celebrity Fashion Writer for A-SHU.CO.UK. |
GET IN THE PARTY SPIRIT WITH A FABULOUS SNAKESKIN CLUTCH BAG
|
|
 |
As Christmas approaches, panic begins to spread about finding the perfect party dress for this exciting festive occasion. Something a little sparkly, above the knee but not too short due to the Winter chill, an outfit that makes you feel special and really puts you in the mood this holiday season. You might have to purchase numerous dresses to wear several separate events. That means that you will need endless different accessories, and with all those presents that you have to buy, it gets a bit much. Why not take a look at our selection of clutch bags, particularly our Large Gold Metallic Snakeskin Effect Clutch Bag for a fabulous £12.00. All you need to do is purchase one bag his season, and it needs to be this one.
The clutch bag is elegant and versatile, a perfect party piece to go with all your festive outfits. It is a functional item as you can pack it full with a few seasonal essential and off you go to party the night away in style. Two of the most fabulously dressed women on the planet, Rachel Bilson and Kate Moss are both fans of the clutch bag, making it an ultra chic must have. Matthew Williamson has some wonderful clutches in his collection this season and Jimmy Choo have produced some fabulous studded clutch bags. If the gold is not for you, and you are looking for something a little subtler the item also comes in black, as well as silver and blue. Grab one while you still can! By Amy Shiels - Product Features Writer for A-SHU.CO.UK. |
WALK IN COMFORT - THE WEDGE TREND IS BACK
|
|
 |
This has to be said: while everyone loves stilettos, not everyone can pull them off… And then man created wedges… Halleluiah! The comfy wedges are a good alternative for the skyscraper heel - they make you look tall and are less painful. Your feet perhaps won’t look as sharp and in your face - but everyone will admit, having lovely long legs has always been an attribute to die for. Like it black? Go for the elegant over-the-knee style, teamed up with an understated dress for the ultimate office chic. Don’t think that coal is your colour? This season a brown suede wedge is simply a must have - perfect with jeans, shorts, skirts - and the list goes on. According to Vogue, it never fails to create a cowboy look as well: “Brown suede looks divine with Autumn/Winter 2009-10’s country mood: a cord jacket and pale jeans topped with a Maison Michel fedora.” So wedges aren’t only signaling Summer’s comfy trend - they are here to stay all year around and, looking at the designs of Cesare Paciotti, they can make your feet pulsate with fierceness. If you want the ultimate comfort and maximal femininity, go for wedges this A/W - they, equally as stilettos, will keep those heads turning! By Edita Lozovska - Fashion Writer for A-SHU.CO.UK. |
TRIBAL SKANKERS AND OUR TRIBAL BANGLE
|
|
.jpg) |
You have all seen it, you have read it on our blogs - it is noticeable that wooden jewellery is the next big thing. Whilst gold and silver are still around and big, it is true that statement jewellery will always be huge and heavy on the catwalk, but this time with a turn around of wood being introduced.
In London, people are telling me that the hottest dance or shall I say “skank” is the Tribal skank. Not as if I can dance with my two left feet but I believe I just have a thing for all the tribal skank ladies. Get the tribal look nailed and pile on your wrist our hand made Tribal Style Wooden Wrist Cuff / Bracelet at an affordable price of £5.99. This handmade bracelet is beautiful and has hidden elasticated stretch for easy wear and removal. The colour is neutral meaning you can wear it with a lot of key items in your wardrobe. It is also a gorgeous Christmas gift! The creative director of Links of London, Elizabeth Gatton, said that in her couture collection she wanted to take fashion a step further and twisted tribal costumes to give them an urban look. Tribal style is a sexy emerging look potentially storming our way, so watch the space! If you are interested in other wooden accessories, then check out our Chunky Wood and Copper Metal Oversized Bangle at £5.99 and our Chunky Wood and Silver Metal Over-Sized Swirl Bangle Set for £10. By Samantha Chidenga - Product Features Writer for A-SHU.CO.UK. |
WOMENS FOOTWEAR FASHION - WONDER WEDGES
|
|
 |
Wedges are a woman’s answer to short legs and high heels; with a heel with so much support, the ease of walking is phenomenal and offers a comfortable alternative to those who desire a little height to boost their morale (or simply just for fashion). As ever, wedges remain popular but this year the desire for the solid shoe goes a little further with the ‘wedge boot’. It is very rare that fashion and practicality go hand in hand but with this: it is just that. Consequently, such a rare occasion should not be ignored. The wedge boot is simply everywhere this season, from the catwalk to the high street and is quoted by Vogue as allowing women to ‘remain chic in Winter months’. The variety really is endless with wedge boots reaching everywhere from the ankle to calves and even the knee and in a variety of materials. You really can play with this accessory and alter your look, for a chunky rock look, team sculptural shoe wedge boots with leggings and a long tee, for a more relaxed autumnal day look wear tan high boots with a beige cardi, jumper and jeans. You really can’t go wrong and the best thing is to keep experimenting! To get your look nailed, team your boots with some seasonal gloves such as our Taupe Pom Pom 2-in-1 Fingerless Mittens at £4.49 or our Purple Pompom Cable Knit Peaked Hat at £7.99. By Lara Dalton - Fashion Writer for A-SHU.CO.UK. |
FEEL FESTIVE WITH RED HANDBAGS AND ACCESSORIES
|
|
 |
If you, like many of us, are feeling prematurely festive we have just the accessory for your merry mood. A red handbag is the perfect way to inject some Christmas spirit into your wardrobe. Red is bright, bold and can often be a difficult colour to wear. But by slinging an oversized red tote over your arm, you can make a statement, and get the look nailed. Not only is the colour festive, but classic too. Valentino claimed it as his own, with Valentino red now a well-known reference to the colour of his beautiful evening dresses. Our Red Leather Effect Tote With Stud Embellished Tassel, £24, is great for that relaxed day look. The black stitched detailing and studded tassel make for an interesting finish, and the big size is ideal for serious Christmas shopping sprees. Another great design is our Large Red Leather Effect Tote With Detachable Long Shoulder Strap, also £24. This bag can be a handy shopper with its shorter handles or transferred into a useful work or college bag with a longer detachable strap. Alternatively, you could be really fashion forward, and try out Vogue’s new bag trend, tipped to be hot for Spring/Summer. By tying a scarf onto your bag and round your neck, you create a strap and a satchel style bag that hangs low beneath the hip. Vogue suggests you try it with a tomato-coloured Hermès Kelly, but either of our Red Leather Effect Bags would look great. By Yvette Yarnold - Product Features Writer for A-SHU.CO.UK. |
MENS FASHION: CANT BEAT BLACK
|
|
 |
I am a firm believer in believing that just because it is Winter, it does not mean you have to conform to wearing dark drab colours and its okay to wear bold bright colours. However I’m going to have to keep telling myself that as I can’t seem to help but be drawn back to the dark side. Siki Im, who previously has done designs for Karl Lagerfield and Helmut Lang made his spring 2010 debut titled ‘Black Beat White Wonder’ presented at New York Fashion Week, inspired by William Golding’s ‘The Lord of the Flies’; a book I love as much as his collection. His collection mostly composed of all black, gave a nod to minimalism with sharp tailored lines which mirrored Carolyn Massey’s current collection with its excellent tailoring. The different skirts all in multiple lengths and sportswear inspired body bondage are some of the most interesting pieces in Im’s collection. Im has said one of the points behind his collection was to “introduce a new silhouette for menswear” which it certainly does and its hard not to appreciate Im’s minimalism in his designs. The necklaces made from telephone cables provide a nice more grunge inspired contrast to the sharp tailoring of the rest of the collection. So I’m going to go against what I may have said in the past and I wouldn’t worry about making a statement this Winter in bright bold colours, there’s nothing wrong with a bit of black. It is Winter after all. By Russell Arkinstall - Men’s Style Fashion Writer for A-SHU.CO.UK. |
REGAL BEAUTY IS THE NEW COLOUR TREND FOR THIS WINTER
|
|
 |
This side of the year always brings me out in browns, jade and my favourite colour - purple! Purple has come a very long way; from once being a shade associated with witchery and beetlejiuce to now being the most worn sought after colour wave of 2007/8 and indeed 2009. Purple really is the new black! Finding a strong-pigmented purple is no walk in the park. Getting the right purple for you is essential too. Pink based ones work well on fair skins and blue toned shades compliment dark skin. Spikes Recommends: Try M.A.C’s purple pigment in VIOLET, £15.00. for a universal true hue of purple. Invest in FLASH by Urban Decay for a sharp smokey purple, £12.00. For a kit with highlight and base colour go for Eva Longoria’s L’Oreal star secrets quad palette, £10.00. A nude lip is a great touch with mauve. It allows the full attention and focus on your lids. For those women that have not realised, purple is the colour of royalty. I’ve known this since I was a child because it my star sign colour - that is probably why I’ve always favoured princesses style beauty - clean, modern and bold. Add a touch of regal to your makeup collection this Winter. By Clare Eluka - Beauty Writer for A-SHU.CO.UK. |
KEY FASHION TREND: FIERCE FASHIONISTAS
|
|
 |
That provocative look, black leather, rips and zips, studs and outfits that scream fierce confident fashion freak, is a huge catwalk look this season! Torn denim and biker jackets teamed with fierce, aesthetically pleasing heels and studded accessories and you’ll be rockin’ off the runway, just like the models! Pair up your fierce outfits, with piercing makeup, smoky eyes or au natural with bright red or fuchsia lippy and you’ll have the fashion world envious! Don’t overdo your fierce fashionista look though as you may border on gothic/punk so keep it simple with a signature fierce wardrobe piece, a ripped LBD or jacket to finish off an outfit is perfect. Follow in Rihanna’s footsteps with a Michael Jackson inspired denim jacket and fierce dresses. By Laura Radford - Fashion Writer for A-SHU.CO.UK. |
DESIGNER UNDER THE SPOTLIGHT: VERA WANG
|
|
 |
Not many of us will have the chance in our lifetime to carry the many job titles that Vera Wang has had bestowed upon her. Fashion editor, figure skater and fashion designer are just a handful of the impressive jobs she has had which undoubtedly paved the way to her success. Wang was born in New York and graduated from the University of Paris and Sarah Lawrence College with a degree in art history. Her parents, who migrated from China in order to escape the Communist Revolution, made a life in the USA with her mother working as a translator for the United Nations, whilst her father owned a medicine company. Having trained since high school as a figure skater, Wang went on to compete in the 1986 US Figure Skating Championships and was featured in Sports Illustrated's Faces in the Crowd in the January 8, 1968 issue. However, when she failed to make it to the US Olympic team, she traded in her skates for a shot at the fashion industry. Although being well known for her innovative designs and breathtaking wedding gowns, Vera Wang worked as a senior fashion editor in Vogue for sixteen years be fore leaving in 1985 after being turned down for the editor-in-chief position. This didn’t deter her. She went on to work at Ralph Lauren as a design director and in 1990, she opened her own design salon in New York at the Carlyle Hotel which featured her stunning wedding gowns. Although giving up on becoming a figure skater, that didn’t stop Wang from designing for the sport. Nancy Kerrigan who won the 1994 Winter Olympics donned a Vera Wang outfit which only added to her popularity amongst women looking for feminine, decorative pieces. Celebrities naturally snapped up Wang wedding gowns for their big weddings, most notably, Victoria Beckham and Jennifer Lopez for her marriage to Marc Anthony. Having expanded her brand to fragrance, jewellery, eyewear, shoes and houseware collections, HarperCollins published Vera Wang on Weddings in 2001, a guide, which details how to pick the perfect dress to planning your ideal honeymoon. In 2005 she was presented with the CFDA (Council of Fashion Designers of America) Womenswear Designer of the Year. Paul Cavaco, who formerly worked for Wang, now Allure’s creative director said: “Vera loves clothes beyond loving clothes; she loves everything that has to do with clothes. This is not a make-believe love here; it's the real thing.” Her 2010 Spring/Summer catwalk consisted of an ethereal, edgy look that was encapsulated through black, loose dresses and skirts, with hints of purples and greys as well as accessories such as bib necklaces and jeweled belts and ribbon wrap heels that feminized and balanced out each ensemble. With an impressive clientele, countless brides-to-be favoring Vera Wang and her brand name expanding, it’s safe to say that regardless of all her missed opportunities, Vera Wang has carved out an impressive career that we’re sure will continue to reign supremely. By Safeera Sarjoo - Fashion Writer for A-SHU.CO.UK. |
TOP 5 MUST-HAVE TRENDS FOR A/W 2009
|
|
 |
The constant dilemma before a night out trying to decide what to wear no longer needs to be a problem this Winter as the designers have it all covered. From simple sexy dresses to bejewelled shoes and jewellery, with these top 5 key trends you can create the perfect ensemble for any night out. 1. The Warrior Goddess - Gold and bronze mixed with black leather, cashmere jumpers and dazzling shoes, Prada’s A/W collection simply oozes warrior appeal and can be easily recreated to transform you into a modern goddess. The key to nailing this trend is to mix hard and soft fabrics for that instantly glamorous ensemble. Black leather dresses with a bronze bejewelled clutch bag just screams sophistication, or try teaming a multi-chain necklace and encrusted shoes with a vest and jeggings combo. 2. Parisienne Chic - This seriously stylish trend has been a major hit with Louis Vuitton this A/W who has teamed flirty lace dresses with leather thigh-high boots. This is the perfect trend for creating an elegant lady-like style with attitude. Opt for pastel pinks and greys with black leather or faux fur to add a sense of glamour to a dressed-down look. 3. Shimmy and Shine - For the party animals this season grace the dance floors in sequins, glimmering metallics and liquid shine fabrics. What better way to shine this A/W? Take inspiration from Gucci’s layered sparkle or go back to the 80s with Marc Jacobs’s flashback glossy frocks. For an ultimate luxurious look this season team neutral flesh shades together with embellished accessories. 4. Very Berry - Autumnal berry hues are once again a big hit this season, but forget reds and burgundies, this A/W we’re going purple with intense violets and blueberry shades. Stella McCartney and Vivienne Westwood’s collections oozed luxe sophistication by teaming grapey tones with vibrant teal accessories. Try mixing suede’s and silks with feathered earrings or clutch bag for an instantly glamorous look. 5. Back to Black - Black no longer needs to be dressed up with colour as proven by Christopher Kane’s black-on-black collection. To break it up team slick leathers with velvets to create depth and detail, or try the underwear as outerwear trend by slipping a black basque under a cropped jacket for the ultimate sexy and sophisticated look. So what are you waiting for? Get your A/W ensemble nailed now! It’s your time to shine! By Charlotte Seabury - Fashion Writer for A.SHU.CO.UK. |
WHICH CELEBRITY HAS THE XTRA FACTOR - CHERYL OR DANNII?
|